ad:tech asean 2015: the last of a series

Lead Story

ad:tech asean 2015: the last of a series

ad:tech asean Singapore 2015 was a lot smaller than last year’s event. There were just half the exhibitors…

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Reports

Moove Media in the spotlight: The cowboys (and cowgirls) Singaporean media

Moove Media in the spotlight: The cowboys (and cowgirls) Singaporean media

When you live in Singapore it was hard for a while not to come across cows placed in strategic locations around the city. This campaign came from…

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Reports

dmg events closing

dmg events closing

With ad:tech just behind us, it comes as a complete surprise that organiser dmg events, just announced that it is closing down…

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Reports

How Marketing automation is done at LinkedIn

How Marketing automation is done at LinkedIn

The latest sound bite by the Direct Marketing Association of Singapore, featured a presentation by Joanna Rachwal on marketing automation at LinkedIn. Joanna is Global Marketing Operations Lead and she delivered a fast-paced look…

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Immortality

Immortality

The AdFest 2015 closed this year with the announcement that Neil French had been awarded the Lifetime Achievement Award. It was a well-deserved recognition of an advertising man who was not only one of the best English language copywriters to work in Asia but added a spark to the advertising industry in Singapore…

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Pick of the Page

2 job profiles in marketing you should already be hiring

A keynote presentation by Rahul Asthana, regional marketing director at Kimberly-Clark in Singapore, triggered a follow-up discussion that basically confirms two things; first that marketing technology is no longer an option…

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Spotlight On Branding

Consulus Pte Ltd

This month we feature a Singapore owned and based brand consultancy. Consulus is strong on brand strategy and identity management and impresses clients by its understanding of the business process.

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