ad:tech asean 2015: the last of a series

Lead Story

ad:tech asean 2015: the last of a series

ad:tech asean Singapore 2015 was a lot smaller than last year’s event. There were just half the exhibitors…

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Reports

70 speakers at Spikes Asia 2015

70 speakers at Spikes Asia 2015

Spikes Asia is just around the corner. In case anyone has been in a coma for the last few years, the full name is ‘Spikes Asia Festival of Creativity’. In this case, the creativity is not restricted to looking at…

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Reports

Epica Awards 2015 open for entries with new categories

Epica Awards 2015 open for entries with new categories

The Epica Awards have launched their 2015 season with new categories. The Epica are global creative awards, with the distinctive trait of being judged…

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Reports

Adobe Digital Marketing Symposium – The cloud is not the limit

Adobe Digital Marketing Symposium – The cloud is not the limit

The Adobe Digital Marketing Symposium is an annual event where Adobe showcases their marketing cloud products and client cases. The event is organised in a few locations…

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Immortality

Immortality

The AdFest 2015 closed this year with the announcement that Neil French had been awarded the Lifetime Achievement Award. It was a well-deserved recognition of an advertising man who was not only one of the best English language copywriters to work in Asia but added a spark to the advertising industry in Singapore…

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Pick of the Page

Don’t just be consistent. Be relevant.

This you already know: As a marketer, you need to reach consumers across every channel, on all the devices they use, wherever they are. You need to make sure the messaging on every channel reflects the true core… (Contributed by Otto Hektor, VP, Brand Development, Americas, SGK)

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Spotlight On Branding

Consulus Pte Ltd

This month we feature a Singapore owned and based brand consultancy. Consulus is strong on brand strategy and identity management and impresses clients by its understanding of the business process.

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