Native Advertising Summit 2014. The view is clear

Lead Story

Native Advertising Summit 2014. The view is clear

Native Advertising is the new buzz in town. And it is hardly surprising that we have just witnessed in Singapore the inaugural Native Advertising Summit organised by Asher Russell. This two-day event attracted…

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Reports

IAB Study: Mobile grows 11% regionally

IAB Study: Mobile grows 11% regionally

Digital connectivity is growing in the Asia Pacific region according to a new report ‘Digital, Social, And Mobile in APAC 2015’ which was conducted by We Are Social in partnership with the Interactive Advertising Bureau (IAB) Southeast Asia led by the Singapore Chapter.

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Reports

DMAS looks at trends in social media marketing

DMAS looks at trends in social media marketing

The Direct Marketing Association of Singapore has long left the days of that mail piece dropping into your letterbox and now its members embrace the digital age enthusiastically. One area which still puzzles…

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Reports

AdFest 2015 is days away. Have you registered yet?

AdFest 2015 is days away. Have you registered yet?

The annual creative show is back in Pattaya in Thailand on 19th March to 21st March.

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Flying high and losing its way

Flying high and losing its way

Two brands had to face extraordinary circumstances in the week after Christmas. One responded valiantly while the other lost its way. Sony appears to have lost direction. This Japanese company was once the Apple of the 70s with its innovative…

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Pick of the Page

Marketing Automation is Not Marketing Strategy

Too often, these days, I am hearing B2B marketers mouth claims like ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. Marketers sometimes see automation as…. (Contributed by Ruth P. Stevens)

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Spotlight On Branding

Consulus Pte Ltd

This month we feature a Singapore owned and based brand consultancy. Consulus is strong on brand strategy and identity management and impresses clients by its understanding of the business process.

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