AdFest celebrates a bad year

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AdFest celebrates a bad year

Each year the organisers of the Asia Pacific Advertising Festival (AdFest) dream up a new theme. This year it was ‘BE BAD’. The speakers did their best to follow the theme, but we doubt…

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People Going Places

June 2015

June 2015

Promotions and positions gained for this month.

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Reports

Visual Asia Expo 2015 announces a 50 meter-wide Photo Wall to celebrate SG50

Visual Asia Expo 2015 announces a 50 meter-wide Photo Wall to celebrate SG50

As a contribution to the celebration of SG50, Visual Asia Expo will partner with Professional Photographers Association (Singapore) (PPAS) to produce a 50 meter-wide photo wall. This wall will feature photographs from…

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The VIP Interview

Q&A with Eu-Gene Ang – on emotional buying backed up by logic

Q&A with Eu-Gene Ang – on emotional buying backed up by logic

Eu-Gene Ang is convinced about one thing: customer buying decision today are based on emotions backed up by logic. This has major consequences for marketing and advertising. AdAsia met Eu-Gene recently for a Q&A.

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Immortality

Immortality

The AdFest 2015 closed this year with the announcement that Neil French had been awarded the Lifetime Achievement Award. It was a well-deserved recognition of an advertising man who was not only one of the best English language copywriters to work in Asia but added a spark to the advertising industry in Singapore…

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Pick of the Page

2 job profiles in marketing you should already be hiring

A keynote presentation by Rahul Asthana, regional marketing director at Kimberly-Clark in Singapore, triggered a follow-up discussion that basically confirms two things; first that marketing technology is no longer an option…

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Spotlight On Branding

Consulus Pte Ltd

This month we feature a Singapore owned and based brand consultancy. Consulus is strong on brand strategy and identity management and impresses clients by its understanding of the business process.

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