Native Advertising Summit 2014. The view is clear

Lead Story

Native Advertising Summit 2014. The view is clear

Native Advertising is the new buzz in town. And it is hardly surprising that we have just witnessed in Singapore the inaugural Native Advertising Summit organised by Asher Russell. This two-day event attracted…

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Reports

AdFest unveils its programme for 2015

AdFest unveils its programme for 2015

In March, not only can you see the best work from around the Asia region, but you can also listen to the people who are creating some of the most exciting communications in the world.

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Reports

In Memoriam

In Memoriam

Mike Ellery
(14th February 1932 – 3rd February 2015)

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Reports

Fuji Xerox hits gold (and silver)

Fuji Xerox hits gold (and silver)

Fuji Xerox has a launched a new colour printer which now adds both gold and silver dry inks.

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Flying high and losing its way

Flying high and losing its way

Two brands had to face extraordinary circumstances in the week after Christmas. One responded valiantly while the other lost its way. Sony appears to have lost direction. This Japanese company was once the Apple of the 70s with its innovative…

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Pick of the Page

Marketing Automation is Not Marketing Strategy

Too often, these days, I am hearing B2B marketers mouth claims like ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. Marketers sometimes see automation as…. (Contributed by Ruth P. Stevens)

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Spotlight On Branding

Consulus Pte Ltd

This month we feature a Singapore owned and based brand consultancy. Consulus is strong on brand strategy and identity management and impresses clients by its understanding of the business process.

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