Today’s marketers are tasked with generating demand for their brands, products and services and their marketing budgets are being scrutinised and squeezed like never before. Agency spend always ranks high within these tight budgets. Improving the agency selection process, which is usually missing or outdated, can yield great returns… (Contributed by Carrie Golvash, Client Solutions Engagement Manager, SGK)
Oracle announced a global partnership with Eyeota a few months ago. What does Eyeota do and why is the partnership important for Oracle? We meet with one of the co-founders of Eyeota, Kevin Tan, CEO and co-founder of Eyeota to get a better understanding.
Wherever my day takes me, I’m always analysing the customer journey.
Whether I’m in the deli line trying to understand why my local grocery store would allow me to wait so long for cheese, or I’m admiring the outstanding journey I experience when purchasing… (Contributed by Rachelle Sokan, Client Solutions, Engagement Manager, SGK)
There are 138 finalists in the 2017 APAC Effie Awards. The finalists came from 13 countries with the highest number entries from Australia, India and New Zealand. The judges in the second round spent three days looking at…
This year was the 20th anniversary for AdFest, the Asia Pacific Advertising Festival. As usual, it was held in Pattaya, Thailand at the Pattaya Exhibition and Convention Hall (PEACH) – Royal Cliff Hotels Group. The organisers, led by AdFest Chairman, Vinit Suraphongchai and AdFest President Jimmy Lam did not disappoint…
The long days for the judges and the jolly parties for participants are over. AdFest, the Asian Advertising festival, ended on 25th March 2017 and everyone has left Thailand and headed home. The lucky few were clutching a Lotus Award presented to the best work in the region.
We had the opportunity to interview Philip Thomas who led 10 editions of the famous Cannes Lions and is currently the CEO of Ascential Events. Ascential is the organiser of festivals such as Cannes Lions, Dubai Lynx, Eurobest and closer to home, the annual Spikes Asia. He has some interesting views on marketing, fintech and the size of London as a city.
AdFest and D&AD have partnered to bring Alex Lampe from London to AdFest 2017 to conduct a workshop. He is a director, designer and programmer at WiedemannLampe in London. The free workshop is called ‘From Zero to Hero: Creating Connected Emotive Experiences.’
Market leaders and innovators have been talking about “next practices” for at least 10 years, but it can be difficult for many in their audience to know what steps to take or how to identify the results of successful next-practice campaigns. That’s because next practices, when they prove… (Contributed by Michael Leeds, SVP Client Engagement, Americas, SGK)
For any digital marketer, visuals can make or break audience engagement. Case in point, recent research shows that on average, total views increase by a whopping 94% if a published article contained a relevant image compared to one without. High quality images can further lead to positive… (Contributed by Jason Hatch, Senior Director, Product Management, Web Experience, Asia Pacific & Japan, Akamai Technologies)