AdFest Forever

As is the case every year, for a total of four days the Royal Cliff Resort in Pattaya was taken over by AdFest, this region’s foremost festival to celebrate creativity in advertising. AdFest is a bit of an institution. Over the years – this was the 21st edition, they’ve truly come of age – the festival has become one of the premier events…

How to start measuring content marketing ROI

What’s more important to a content marketer than success? Replicating success! Whether you distribute only dozens or up to thousands of content assets, measuring how they stack up against one another identifies what’s worth doing again.
But how will the 91 percent of B2C marketers whose companies are committed to content marketing succeed when 63 percent aren’t expecting a budget increase? How will they know if they fail or succeed… (Contributed by Yvette Quintanar, Marketing Manager, SGK)

Avis Easteal on what marketing vendors can do better

During a recent DMAS event on the topic ‘the rise of the bots in marketing’, Avis Easteal was one of the experts on the panel. A great many topics were addressed by the experts but Avis stood out with her view on how vendors should improve the way they engage with clients and prospects. AdAsia approached her for an interview especially focusing on this topic.

Vorsprung through Marketing

Rudi Venter has been with Audi for a long time. A born and raised South African with a rather German sounding name, he runs the Audi Singapore organisation as General Manager, Marketing since mid-2017.

Rudi Venter started his career as an automotive journalist in 1998 in South Africa. When he was approached to join…

The Insatiable Demand for Content

The shift to digital-first marketing has radically changed how consumers engage with brands. With new technologies showing up and showing off daily, and still others waiting in the wings, turning back is… (Contributed by Contributed by Tearle Calinog, Director of Client Engagement, SGK)

Digital Experience Innovation at DBS

DBS is a strong and proud part of Singapore’s banking heritage. The last four years, they have pursued a clear customer-focused experience innovation strategy. AdAsia had the opportunity to hear from Pearlyn Phau, Managing Director & Deputy Group Head of Consumer Banking Group and Wealth Management, how DBS enables innovation throughout…