Native Advertising Summit 2014. The view is clear.

Lead Story

Native Advertising Summit 2014. The view is clear.

Native Advertising is the new buzz in town. And it is hardly surprising that we have just witnessed in Singapore the inaugural Native Advertising Summit organised by Asher Russell. This two-day event attracted…

Full Story

Reports

Montblanc sponsors Epica Awards

Montblanc sponsors Epica Awards

The luxury brand Montblanc has underlined its support for the art of writing by sponsoring Epica’s new Copywriting & Storytelling category.

Full Story

Reports

Epica announces new categories

Epica announces new categories

The Epica Awards is now open for entries and launches the 2014 season with a new website, refreshed brand identity and seven new categories.

Full Story

Reports

Malaysia representative appointed by Lions Festivals

Malaysia representative appointed by Lions Festivals

Sledgehammer Communications has been appointed the official Malaysia representative of Lions Festivals. Sledgehammer Communications will promote the Cannes Lions and Spikes Asia in that country.

Full Story
The natives are restless

The natives are restless

The latest buzz in the advertising and publishing industries is the term ‘native advertising’. The term seems to have arisen from the old colonial past, when any expatriate who adopted the habits of the locals, was considered by his more conservative colleagues as having gone ‘native’. Should he go further and take a local lady as his wife, he was soon dropped from ‘polite’ society and probably lost…

Full Story

Pick of the Page

Marketing Automation is Not Marketing Strategy

Too often, these days, I am hearing B2B marketers mouth claims like ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. Marketers sometimes see automation as…. (Contributed by Ruth P. Stevens)

Learn more

Spotlight On Branding

DIA Brand Consultants

Currently featured is DIA Brand Consultants which was established in Singapore in 1995. The firm has now expanded regionally working with major brands.

Learn more