The luxury brand Montblanc has underlined its support for the art of writing by sponsoring Epica’s new Copywriting & Storytelling category.Full Story
Native Advertising is the new buzz in town. And it is hardly surprising that we have just witnessed in Singapore the inaugural Native Advertising Summit organised by Asher Russell. This two-day event attracted…Full Story
The Epica Awards is now open for entries and launches the 2014 season with a new website, refreshed brand identity and seven new categories.
Sledgehammer Communications has been appointed the official Malaysia representative of Lions Festivals. Sledgehammer Communications will promote the Cannes Lions and Spikes Asia in that country.Full Story
The latest buzz in the advertising and publishing industries is the term ‘native advertising’. The term seems to have arisen from the old colonial past, when any expatriate who adopted the habits of the locals, was considered by his more conservative colleagues as having gone ‘native’. Should he go further and take a local lady as his wife, he was soon dropped from ‘polite’ society and probably lost…Full Story
Too often, these days, I am hearing B2B marketers mouth claims like ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. Marketers sometimes see automation as…. (Contributed by Ruth P. Stevens)Learn more