6 Ways to Get Your Branded Materials to Market Faster

Speed to market – for brand owners and marketers, it can be elusive, frustrating and, at times, seemingly impossible to achieve.

Today’s complex, matrix and resource-constrained organisations may contribute to internal and external communication issues that stall the progress of bringing even the simplest of brand collateral to the market. As you may know, the effects can be… (Contributed by Jesse Moen, Director, Client Solutions, SGK)

5 tips to help you match the right agency with the right creative job

Today’s marketers are tasked with generating demand for their brands, products and services and their marketing budgets are being scrutinised and squeezed like never before. Agency spend always ranks high within these tight budgets. Improving the agency selection process, which is usually missing or outdated, can yield great returns… (Contributed by Carrie Golvash, Client Solutions Engagement Manager, SGK)

APAC Effie Awards 2017

There are 138 finalists in the 2017 APAC Effie Awards. The finalists came from 13 countries with the highest number entries from Australia, India and New Zealand. The judges in the second round spent three days looking at…

AdFest 2017 gives reasons for optimism

This year was the 20th anniversary for AdFest, the Asia Pacific Advertising Festival. As usual, it was held in Pattaya, Thailand at the Pattaya Exhibition and Convention Hall (PEACH) – Royal Cliff Hotels Group. The organisers, led by AdFest Chairman, Vinit Suraphongchai and AdFest President Jimmy Lam did not disappoint…