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The new Marketing Services Directory Asia has been launched by AdAsia Media. Companies operating in this area such as ad agencies, media agencies, brand consultants, PR firms, digital agencies, web designers, printers, film production houses etc. can list themselves without charge.
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I watched the singing talent show, ‘American Idol’, the other night (yes, I admit to being addicted to it). The theme was the music of The Beatles. But I was shocked to hear two contestants say that they did not know any Beatles songs! They had to learn one for that night, and they did pretty well too. Now if The Beatles can be so quickly forgotten, how do you suppose the advertising industry fares? Once upon a time if I said…
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I started out as an encryptor having graduated in telecommunications engineering. I haven’t yet met another CMO with this background and so this puts me into a rather niche segment. It also means that I have always had an unusual interest in my CIOs backyard. Seems that is becoming quite a trend. Gartner predicts that by 2017 the CMO will have… (Contributed by Julie Woods-Moss, Chief Marketing Officer, Tata Communications)
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Currently featured is DIA Brand Consultants which was established in Singapore in 1995. The firm has now expanded regionally working with major brands.
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