ad:tech asean 2015: the last of a series

Lead Story

ad:tech asean 2015: the last of a series

ad:tech asean Singapore 2015 was a lot smaller than last year’s event. There were just half the exhibitors…

Full Story

Reports

dmg events closing

dmg events closing

With ad:tech just behind us, it comes as a complete surprise that organiser dmg events, just announced that it is closing down…

Full Story

Reports

How Marketing automation is done at LinkedIn

How Marketing automation is done at LinkedIn

The latest sound bite by the Direct Marketing Association of Singapore, featured a presentation by Joanna Rachwal on marketing automation at LinkedIn. Joanna is Global Marketing Operations Lead and she delivered a fast-paced look…

Full Story

Reports

Advergames – a few considerations

Advergames – a few considerations

Using branded online games for advertising and marketing purposes, so called Advergames, has been around as a tactic for years. At AdAsia we see that this tactic is increasingly…

Full Story
Immortality

Immortality

The AdFest 2015 closed this year with the announcement that Neil French had been awarded the Lifetime Achievement Award. It was a well-deserved recognition of an advertising man who was not only one of the best English language copywriters to work in Asia but added a spark to the advertising industry in Singapore…

Full Story

Pick of the Page

2 job profiles in marketing you should already be hiring

A keynote presentation by Rahul Asthana, regional marketing director at Kimberly-Clark in Singapore, triggered a follow-up discussion that basically confirms two things; first that marketing technology is no longer an option…

Learn more

Spotlight On Branding

Consulus Pte Ltd

This month we feature a Singapore owned and based brand consultancy. Consulus is strong on brand strategy and identity management and impresses clients by its understanding of the business process.

Learn more