Native Advertising Summit 2014. The view is clear

Lead Story

Native Advertising Summit 2014. The view is clear

Native Advertising is the new buzz in town. And it is hardly surprising that we have just witnessed in Singapore the inaugural Native Advertising Summit organised by Asher Russell. This two-day event attracted…

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Reports

Created any great ads this year? AdFest 2015 is calling

Created any great ads this year? AdFest 2015 is calling

One of the top Asian creative shows is now calling for entries. AdFest (Asia Pacific Advertising Festival) 2015 wants to see your great and inspiring work that…

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Reports

Montblanc sponsors Epica Awards

Montblanc sponsors Epica Awards

The luxury brand Montblanc has underlined its support for the art of writing by sponsoring Epica’s new Copywriting & Storytelling category.

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Reports

Epica announces new categories

Epica announces new categories

The Epica Awards is now open for entries and launches the 2014 season with a new website, refreshed brand identity and seven new categories.

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Inspiring

Inspiring

I was invited to speak recently at Commwards 2014 in Dhaka. It was my second visit to Bangladesh. This time I was invited by Southeast University as well as Bangladesh Brand Forum who organised the event. The University has introduced a course on Branding for…

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Pick of the Page

Marketing Automation is Not Marketing Strategy

Too often, these days, I am hearing B2B marketers mouth claims like ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. Marketers sometimes see automation as…. (Contributed by Ruth P. Stevens)

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Spotlight On Branding

DIA Brand Consultants

Currently featured is DIA Brand Consultants which was established in Singapore in 1995. The firm has now expanded regionally working with major brands.

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