Experience as the new normal

Customer Experience (also known as CX) has become a hot topic in business, most notably in marketing. It has taken over almost every conversation, especially in digital.

And with good reason. Marketing is shifting slowly but inexorably from brand focus to customer focus, causing CX to be…


Passion & Persistence

I usually feel pangs of envy when I attend creative shows like Spikes Asia. Viewing such originality and sensing the excitement that the young (and not so young) get from working in our business, reminds me of the days I spent in the agencies.

However, this year I came away from Spikes feeling quite good about myself. This was the result of listening to two of the many presentations…


Projecting the future of retail: A new way to engage consumers in the aisle

“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.” When Larry Page made that comment in an interview with Charlie Rose, he was reflecting on the fearless innovation that makes for a successful technology company, like his own startup, Google. But when you think about traditional brick-and-mortar retailers, is there even a future to… (Contributed by Rob Hollands, Director of Brand Experience, Anthem Worldwide)


Entries to Spikes up

With only a day to go before the Spikes Asia Festival opens in Suntec City Singapore, the organisers have revealed that entries for 2016 creative competition were up from last years’ 4,351 to an impressive 5,132. This is a record for…