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Gong Awards Show on 29th November

The winners of the 2016 Gong Creative Circle Awards will be announced on Tuesday 29th November. The jury headed by Pann Lim, Creative Director and Co-Founder of Kinetic Singapore, have already announced the finalists. If you need to get a ticket for the presentations at the Red Dot Museum contact the 4As who organise this event.

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Visual Asia Expo 2016 lit up the week

Visual Asia Expo, now in its second year, once again surprised the visitors to the show at Suntec. It is Singapore’s only visual communications trade show. The title enables the organisers to host a variety of exhibitors. While there were a number of printing companies and related technology firms showing their latest developments, this year it seemed…

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Latin America is ripe for smart, integrated digital marketing

Opportunities are usually found at the margins. Rarely do you find a plum reward, just waiting for anyone who will simply put in the effort to take it. But digital and mobile marketing in Latin America is ripe for picking.

Latin America is the fourth largest mobile market in the world, with the most engaged social media users, avid video consumption, and nearly universal use of smartphones to help guide purchasing decisions. In a region where smartphones are considered… (Contributed by Marina Sanchez, Director of Business Development for Latin America, SGK)

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Experience as the new normal

Customer Experience (also known as CX) has become a hot topic in business, most notably in marketing. It has taken over almost every conversation, especially in digital.

And with good reason. Marketing is shifting slowly but inexorably from brand focus to customer focus, causing CX to be…