AdFest celebrates a bad year

Lead Story

AdFest celebrates a bad year

Each year the organisers of the Asia Pacific Advertising Festival (AdFest) dream up a new theme. This year it was ‘BE BAD’. The speakers did their best to follow the theme, but we doubt…

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FEATURES

“Book an ad”

“Book an ad”

Booking a hotel or flight online was revolutionary back in the days and has changed the business model of the traditional travel agency. A similar disruption is rippling through the advertising industry and it’s called programmatic.

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Reports

AdAsia adds Matthieu Vermeulen to the team

AdAsia adds Matthieu Vermeulen to the team

As previously announced AdAsia looks into new directions. As a result we will cover the topic of marketing technology more and more. We are happy to announce…

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Reports

The age of tech in marketing

The age of tech in marketing

After two days of keynotes from a wide variety of speakers at the Digital Marketing Asia conference in Singapore, the conclusion is obvious; marketing is more than ever about technology and automation these days. That doesn’t mean that creativity, relevance, emotions…

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Immortality

Immortality

The AdFest 2015 closed this year with the announcement that Neil French had been awarded the Lifetime Achievement Award. It was a well-deserved recognition of an advertising man who was not only one of the best English language copywriters to work in Asia but added a spark to the advertising industry in Singapore…

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Pick of the Page

“Book an ad”

Booking a hotel or flight online was revolutionary back in the days and has changed the business model of the traditional travel agency. A similar disruption is rippling through the advertising industry and it’s called programmatic.

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Spotlight On Branding

Consulus Pte Ltd

This month we feature a Singapore owned and based brand consultancy. Consulus is strong on brand strategy and identity management and impresses clients by its understanding of the business process.

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