Native Advertising Summit 2014. The view is clear

Lead Story

Native Advertising Summit 2014. The view is clear

Native Advertising is the new buzz in town. And it is hardly surprising that we have just witnessed in Singapore the inaugural Native Advertising Summit organised by Asher Russell. This two-day event attracted…

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Reports

Trends Forecast from Reading Room

Trends Forecast from Reading Room

The folks at Digital agency, Reading Room, did not spend Christmas drinking too much or stuffing themselves with turkey. The team looked into the crystal ball and now offer the industry their forecast for 2015. The seven digital trends they see…

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Reports

Finch’s Michael Hilliard helms film craft jury

Finch’s Michael Hilliard helms film craft jury

Michael Hilliard, Executive Producer at Finch, Sydney, is to be Jury President for the Film Craft Lotus and New Director Lotus categories at the AdFest this year.

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Mobile

History of mobile games – Infographic

History of mobile games – Infographic

This infographic on the history of mobile gaming reflects on the evolution of mobile games and looks at some of the key events which have shaped the landscape today, displaying a full timeline of this dynamic and evolving industry from its embryotic stages in the late 90’s, all the way to the multi-million pound acquisitions of developer studios today. (Contributed by MGF)

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Flying high and losing its way

Flying high and losing its way

Two brands had to face extraordinary circumstances in the week after Christmas. One responded valiantly while the other lost its way. Sony appears to have lost direction. This Japanese company was once the Apple of the 70s with its innovative…

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Pick of the Page

Marketing Automation is Not Marketing Strategy

Too often, these days, I am hearing B2B marketers mouth claims like ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. Marketers sometimes see automation as…. (Contributed by Ruth P. Stevens)

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Spotlight On Branding

Consulus Pte Ltd

This month we feature a Singapore owned and based brand consultancy. Consulus is strong on brand strategy and identity management and impresses clients by its understanding of the business process.

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