ad:tech 2014 – Still a trendsetting event?

Lead Story

ad:tech 2014 – Still a trendsetting event?

On Tuesday and Wednesday July 8th and 9th the ad:tech conference hit Singapore again. The 2014 edition, the event’s seventh, was rebranded ‘ASEAN’, according to the organisers to better represent the increasingly overseas-borne contingent that attends the conference.

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Reports

DMAS clicks with PurpleClick

DMAS clicks with PurpleClick

In the most recent SoundBites lunchtime talk organised by Direct Marketing Association of Singapore, Evangeline Leong took the audience through the developments and latest techniques in Search Engine Marketing and Search Engine Optimisation.

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Reports

The Creative AllStars dazzle KL

The Creative AllStars dazzle KL

It was a rare treat for the advertising industry in Malaysia to be inspired and entertained by so many leading creative names. All the advertising men (and one woman) who took the stage have garnered many awards in their careers.

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Letter From The Publisher

About AdAsia, and the Future of Marketing

About AdAsia, and the Future of Marketing

As you can read elsewhere on this site, AdAsia has undergone an ownership change. Does this mean our venerable magazine will change its character too? The answer is a resounding yes.

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Time to vacate and vacation

Time to vacate and vacation

Age is supposed to bring wisdom. While I accept there have been several high-profile publishers of a mature age who have behaved foolishly, I pride myself on clarity of thought. And it tells me it is time to step aside. This week, I give up my publisher’s hat and my editor’s chair to another. It is never easy to let go of your own ‘baby’ but…

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Pick of the Page

Marketing Automation is Not Marketing Strategy

Too often, these days, I am hearing B2B marketers mouth claims like ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. Marketers sometimes see automation as…. (Contributed by Ruth P. Stevens)

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Spotlight On Branding

DIA Brand Consultants

Currently featured is DIA Brand Consultants which was established in Singapore in 1995. The firm has now expanded regionally working with major brands.

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