Native Advertising Summit 2014. The view is clear

Lead Story

Native Advertising Summit 2014. The view is clear

Native Advertising is the new buzz in town. And it is hardly surprising that we have just witnessed in Singapore the inaugural Native Advertising Summit organised by Asher Russell. This two-day event attracted…

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Reports

Tan is Jury President for Outdoor and Press at AdFest 2015

Tan is Jury President for Outdoor and Press at AdFest 2015

China Chairman and North Asia Chief Creative Officer at JWT Asia Pacific, Norman Tan, will join AdFest in Thailand next year as the Jury President of Outdoor Lotus and Press Lotus.

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Reports

Design Army’s Pum Lefebure joins AdFest 2015

Design Army’s Pum Lefebure joins AdFest 2015

Chief Creative Officer of Design Army, Pum Lefebure, is heading up the judges in the Design Lotus and Print Craft Lotus categories at the 2015 AdFest in Thailand.

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Reports

AdFest announces Grand Jury President

AdFest announces Grand Jury President

AdFest has announced that Rei Inamoto, Worldwide Chief Creative Officer & Vice President at AKQA, is the Grand Jury President for this popular regional creative show in 2015.

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Inspiring

Inspiring

I was invited to speak recently at Commwards 2014 in Dhaka. It was my second visit to Bangladesh. This time I was invited by Southeast University as well as Bangladesh Brand Forum who organised the event. The University has introduced a course on Branding for…

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Pick of the Page

Marketing Automation is Not Marketing Strategy

Too often, these days, I am hearing B2B marketers mouth claims like ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. Marketers sometimes see automation as…. (Contributed by Ruth P. Stevens)

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Spotlight On Branding

Consulus Pte Ltd

This month we feature a Singapore owned and based brand consultancy. Consulus is strong on brand strategy and identity management and impresses clients by its understanding of the business process.

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