AdFest 2014. The Festival of fun and future.

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AdFest 2014. The Festival of fun and future.

The first big creative show of the year has ended. Jimmy Lam and his team can rest for a bit. Pattaya, the seaside resort in Thailand is back in the hands of the…

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Reports

Moove Media goes higher in Australia

Moove Media goes higher in Australia

Singapore Moove Media’s subsidiary in Australia is offering to take advertisers to a new height in New South Wales, Australia. Currently they are…

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Reports

MMA open Vietnam Chapter

MMA open Vietnam Chapter

The Mobile Marketing Association (MMA) has announced the launch of a local Chapter in Vietnam. The Co-Chairs of the new MMA Chapter are Tran Thi Lan Thanh, Chief Executive Officer of Goldsun Focus Media and Jacob Kvist, Chief Executive Officer of GroupM Vietnam.

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Reports

The Festival of Media Singapore

The Festival of Media Singapore

The 17th-18th March saw the return of Festival of Media Asia Pacific to Singapore. Held at the upmarket Capella Singapore hotel on the island of Sentosa, the event attracted a large crowd of media agencies, digital specialists, publishers and clients. The event improves…

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The Golden Age of Art Direction

The Golden Age of Art Direction

Wandering around the entries of print advertising displayed at the AdFest in Thailand (6th-8th March 2014), I was struck by the amount of illustration. For a long time, I feared illustration (within advertising) in Asia would never take off but here it was in full glory. Art directors and designers have been producing delightful and imaginative illustrations alongside digitally enhanced photography to create eye-catching ads. Often the visual was the idea and copy just…

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Pick of the Page

Data brings added relevancy to advertisers’ video campaigns in SEA

Video is now consumed by millions of consumers around the globe each day. Whether tuning in to their favourite television programming on the computer, or watching original video content on their Smartphones, consumers engage with video content for entertainment, knowledge and social connections. This engagement and emotional appeal is what makes… (Contributed by Byron Munson, Regional Director, APAC, Videology, Inc.)

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Spotlight On Branding

DIA Brand Consultants

Currently featured is DIA Brand Consultants which was established in Singapore in 1995. The firm has now expanded regionally working with major brands.

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