The awards everyone loves – the EFFIES

Lead Story

The awards everyone loves – the EFFIES

The EFFIES Singapore 2014 was once again the scene of an excited gathering of folks from the advertising agencies, the media agencies industry and advertisers. Held at the Pan Pacific Hotel on 6th June, the EFFIES were presented…

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Letter From The Publisher

About AdAsia, and the Future of Marketing

About AdAsia, and the Future of Marketing

As you can read elsewhere on this site, AdAsia has undergone an ownership change. Does this mean our venerable magazine will change its character too? The answer is a resounding yes.

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Reports

Neil French powers global creative show in KL

Neil French powers global creative show in KL

The man who shook up the advertising scene in Singapore back in the eighties and nineties is back in Asia for a short visit. Neil French, the exWPP Global Creative, is heading the ‘Creative AllStars’ event in Kuala Lumpur, Malaysia.

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Reports

AdAsia magazine acquired by local consortium

AdAsia magazine acquired by local consortium

Singapore’s long-established advertising trade magazine, AdAsia, aimed at the advertising and marketing industry, has been bought over by a group of local investors.

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Time to vacate and vacation

Time to vacate and vacation

Age is supposed to bring wisdom. While I accept there have been several high-profile publishers of a mature age who have behaved foolishly, I pride myself on clarity of thought. And it tells me it is time to step aside. This week, I give up my publisher’s hat and my editor’s chair to another. It is never easy to let go of your own ‘baby’ but…

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Pick of the Page

Is it time to think “Online First” for packaging

Amazon.com opened its doors online in 1995. They posted net sales of $511,000 in its nearly 6 months of operations. In 2014, online retail sales worldwide are expected to hit $1.5 trillion. Clearly, in the intervening years, how consumers shop and make purchase decisions changed drastically. Yet, most of the attention that goes to packaging – the most direct representation of the brand – still goes… (Contributed by Matt Bennett, SVP, Growth Strategies, Product Development & Innovation, at SGK)

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Spotlight On Branding

DIA Brand Consultants

Currently featured is DIA Brand Consultants which was established in Singapore in 1995. The firm has now expanded regionally working with major brands.

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