ad:tech 2014 – Still a trendsetting event?

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ad:tech 2014 – Still a trendsetting event?

On Tuesday and Wednesday July 8th and 9th the ad:tech conference hit Singapore again. The 2014 edition, the event’s seventh, was rebranded ‘ASEAN’, according to the organisers to better represent the increasingly overseas-borne contingent that attends the conference.

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Reports

Epica announces new categories

Epica announces new categories

The Epica Awards is now open for entries and launches the 2014 season with a new website, refreshed brand identity and seven new categories.

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Reports

Malaysia representative appointed by Lions Festivals

Malaysia representative appointed by Lions Festivals

Sledgehammer Communications has been appointed the official Malaysia representative of Lions Festivals. Sledgehammer Communications will promote the Cannes Lions and Spikes Asia in that country.

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Reports

DMAS clicks with PurpleClick

DMAS clicks with PurpleClick

In the most recent SoundBites lunchtime talk organised by Direct Marketing Association of Singapore, Evangeline Leong took the audience through the developments and latest techniques in Search Engine Marketing and Search Engine Optimisation.

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Time to vacate and vacation

Time to vacate and vacation

Age is supposed to bring wisdom. While I accept there have been several high-profile publishers of a mature age who have behaved foolishly, I pride myself on clarity of thought. And it tells me it is time to step aside. This week, I give up my publisher’s hat and my editor’s chair to another. It is never easy to let go of your own ‘baby’ but…

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Pick of the Page

Marketing Automation is Not Marketing Strategy

Too often, these days, I am hearing B2B marketers mouth claims like ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. Marketers sometimes see automation as…. (Contributed by Ruth P. Stevens)

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Spotlight On Branding

DIA Brand Consultants

Currently featured is DIA Brand Consultants which was established in Singapore in 1995. The firm has now expanded regionally working with major brands.

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