Mars, Incorporated has been awarded the title of 2016 Advertiser of the Year at Spikes Asia. This is not the first time that Mars has been honoured at Spikes. In the past five years, this advertiser has won awards for Pedigree dog food in radio (K9FM radio station), the ‘Doggleganger’ campaign for the Pedigree Adoption Drive in New Zealand and even won a Grand Prix in the Digital category. The company has won an additional 26 Spikes awards in the past.
“The Advertiser of the Year Award honours brands that are brave, embrace new ideas and truly make an impact on their customers. Mars has time and time again proved that they are worthy recipients of this accolade through their innovative marketing and creative executions across their diverse product range,” said Terry Savage, Chairman of Lions Festivals.
Nicole McMillan, Vice-President of Marketing for the Asia- Pacific region with the Wrigley Company, a subsidiary of Mars, Incorporated will accept the award at the Spikes Asia Awards Ceremony on Friday 23rd September.
International Editor: Allein Moore