On the 28.02.2013 the new agency Bates CHI&Partners (no, the strange spacing is not an AdAsia error!) celebrated its foundation in the fourteen offices including Singapore, Shanghai, Saigon, Manila, Mumbai and Kolkata. The new entity is a result of a fusion of Bates with the creative agency CHI based in London. CHI & Partners was founded by Simon Clemmow, Johnny Hornby and Charles Inge ten years ago and currently has clients such as Burger King, British Gas and Nestlé.
The ampersand (&) is used by the agency to suggest seamless integration.
The agency is headed by a familiar face, David Mayo, who has popped up in the Ogilvy network over the years wearing several hats. He is the new CEO of Bates CHI&Partners.