Published in AdAsia June/July 2009 (By Tessa Chan, Regional Communications & Creative Services Manager of Leo Burnett Asia Pacific)
Engaging via video
Published in AdAsia June/July 2009 (By By Mark Laudi)
Video for the People, by the People, of the People
Published in AdAsia June/July 2009 (By Sanchit Sanga, Regional Director of GroupM Interaction)
Digital lifestyle research
Published in AdAsia June/July 2009 (By Irene Sung, Head of Technology, Media and Entertainment, Business Industrial Markets Vertical Sales, Google Southeast Asia)
Logos and leaps of faith
Published in AdAsia June/July 2009 (By Allein Moore)
Marketing success in economic slowdown
Published in AdAsia June/July 2009 (By Glenn Parker, Managing Director of Marketing Services AP, Experian)
A winning marketing strategy starts with effective segmentation
Published in AdAsia June/July 2009 (By Shona Ivens of Driving Growth (Marketing Consultancy) Limited)
The World’s 5-Star Airline
Published in AdAsia June/July 2009 (Submitted by Batey – A Grey Group Company)
