Published in AdAsia October/November 2009 (Submitted by Grey Group Asia Pacific)
Pricing in an economic crisis
Published in AdAsia October/November 2009 (By Mark Laceky, Vice-President, North American Pricing Practice, The Nielsen Company)
Mobile Marketing in an Economic Downturn
Published in AdAsia October/November 2009 (By Rohit Dadwal, Managing Director, Mobile Marketing Association – Asia Pacific)
