Greg Stuart, President of the Mobile Marketing Association, talks about the massive adoption of mobile services and the change the smartphone has had on our habits. Greg also talks about how advertisers are using the new technology such as location- based services.
UM’s Wave 5 Sheds Light on Impact of Social Media on Consumers, Brands in Singapore
UM today unveils findings from the fifth installment of its Wave study, one of the world’s largest and longest-running examinations on the impact of social media in today’s global marketplace. (Singapore, October 14, 2010)
Asia Pacific Ad spending rises 15% in Q2, as 2010 First Half Lifts 20% ahead of ‘pre GFC’ 2008
By the close of the second quarter of 2010, Nielsen reports that the vast majority of Marketers and Media organisations were back to business as usual, with advertising activity across main media outlets showing accelerating growth year on year. (October 12 2010)
