Contributed by IMD Research Fellow Willem Smit
What do Singapore viewers think of your ad?
Singapore’s MediaCorp has just released the results for its annual Viewers’ Choice. The local TV audience vote by SMS for their favourite television commercials – local and international.
Mobile and agencies are connecting at last
AdAsia talks to Atul Satija, VP and Managing Director at InMobi Asia Pacific talks about the connection InMobi has with agencies, advertisers, developers and telecom operators. He also reveals his company’s plans for expansion and the changing attitude towards mobile.
Promotions and positions gained for this month.
Do Direct Mail like The Locals
Contributed by Rohan Vaidya, General Manager, A P South, InfoPrint Solutions Company
AdFest gets a Gold again this year
After the troubles in Thailand caused a cancellation of the annual Asia Pacific Advertising Festival, there were doubts if this show could regain…
On 13th February 2011, the industry lost a long serving stalwart.
Report from AdFest 2011
At the end of the second day of the Asia Pacific Advertising Festival in Phuket, the results of the Outdoor, Film Craft and New Directors were announced.
AdFest jumps starts in Phuket
After a reluctant break last year, the Asia Pacific Advertising Festival has bounced back living up to the organisers theme for 2011 of ‘Jump Start’.
The Promotion Marketing Awards are back
The 2011 Promotion Marketing Awards ‘The Dragons of Asia’ are on the final call for entries. Extended Deadline Sunday 10th April.