The annual effectiveness awards for the Singapore market were presented on 31st May at the Shangri-La Ballroom.
Will China become the No. 2 shopper marketing country in the world?
Jeremy Pagden, Chairman of the Integer Group, predicts that within the next few years, China become…
e-Dialog wins two awards
In the recent Internet Advertising Competition 2011, e-Dialog has won two awards.
Singapore Portfolio night uncovers the talent
Young creative talent in Singapore came together with the some of the top creative directors in town. Portfolio Night returned to Singapore…
Brand trust over 13 years
For the past thirteen years, Reader’s Digest has been surveying consumers around the region finding out which are the trusted brands.
Video 2.0 killed the TV Star (GRP)
Last week while going through some of my mp3 collection I chanced upon an old song. Strangely the references… (Contributed by Chiradeep Gupta, Regional Director, Starcom Media Worldwide )
Reality bites in retail environments
Contributed by Marshall Ward, Managing Director of Blue Marlin, Sydney
Promotions and positions gained for this month.
Mobile Marketing Association Forum 2011
This year the MMA, and their local PR agency Rice Communications, selected the Grand Hyatt for the Singapore show.
Are you misdialling?
In my last outpouring in this column, I did express my concerns about the loss of privacy in the digital world and included the mobile phone in this. I am pleased to say…