June 2011

[tube]http://www.youtube.com/watch?v=75HjFi4_r10[/tube] Client Sri Lanka Eye Donation Society Title Pass it on when you’re done with it Brief (campaign objectives) To create awareness amongst the community and generate a donor drive for the Eye Donation Society Creative agency Leo Burnett Solutions Inc (Sri Lanka) Chief Creative Officer Joono Simon Creative Director Subhash Pinnapola Art Directors Sithum Walter / Lalith Karunatilaka Writers Manoj Dharmawardhana / […]

What’s in a Label?

There has been much written about the increased spending power of Asian consumers, in addition to their penchant for fashion and brand names, many of which have launched or expanded in Asian markets over the last decade. Now there is evidence that not only are people in India and China more brand-conscious than… (Singapore, 23rd June 2011)