GetIT Comms and Singapore Infocomm Technology Federation have announced the results of an annual survey ‘State of Marketing Industry Report 2011’.
This Vietnamese engineer has been in several roles but happily now heads up comScore in Singapore, where the digital research company set up an office two years ago. Nguyen, Vice President, Southeast Asia, comScore Inc. explains how his company collects data.
Jason Kuperman is an architect turned leader in digital media. In this interview with Allein Moore, Editor of AdAsia, Kuperman, Vice President, Omnicom Digital Asia Pacific, India, Middle East & Africa, Omnicom Group Inc. says that he is very excited about mobile as a vehicle for brands but less excited about how agencies are using it.
Ever wondered what makes a creative idea breakthrough and sets it apart from your competition? What does an ad agency expect from a client to arrive at that brilliant idea? This course will give you answers to all of the above and more.
Contributed by Smaato Inc.
A new start or new roles for the month.
Contributed by Out There Media / Mobile Marketing Association
A key issue in marketing and advertising is how to attract the attention of the consumer. The world today is flooded… (Contributed by Fabrizio Caruso, Vice-President, Business Development & General Manager, Asia Pacific, Out There Media)
Singapore Press Holdings is once again holding its annual Ink Awards.
Contributed by Steven Pang, Director of Firebrand