New business recently gained.
Social Mistakes
At the Singapore National Day, a young female Member of Parliament was caught on the Channel 5 news camera SMSing on her smartphone instead of standing to attention and singing while the National Anthem was being played. Within hours the clip was up on the social media sites much to the embarrassment…
SmartPhones need SmartMarketers
By Lisa Hutt, M IDM, IDM B2B Council Member (Article supplied by The Institute of Direct Marketing)
Buyersphere 2011: would the real Customer 2.0 please stand up?
By Richard Bush, Dip DM, Joint Managing Director, Base One (Article supplied by The Institute of Direct Marketing)
2011 Promotion Marketing Awards of Asia
Mudramax India won ‘The Best in Asia Dragon’ in the 11th Promotion Marketing Awards for the Asia region. ‘Silent Anthem’ campaign for Big Cinemas touched the hearts of Indians…
Carat predicts 5% ad spend growth in 2011
Media agency, Carat has published its updated forecasts for global advertising expenditure for 2011 and 2012.
August 2011
A new start or new roles for the month.
The Ink Awards: Teachers get top prize
An advertisement ran in the Singapore main daily newspaper inviting students to cut out a Teachers’ Day coupon and send it to their favourite teacher. This creative idea tickled the judges into making this advertisement the Grand Prix Winner…
InMobi reports 55 billion ad impressions in Q2
Mobile ad network, InMobi has released its Mobile Insights Report – Asia Pacific Regional Summary for the second quarter of 2011.
August 2011
[tube]http://www.youtube.com/watch?v=oHO1qKxDqLg[/tube] Creative R.Balki / Arun Iyer / Rajesh Ramaswamy / Adarsh Atal Business GV Krishnan / Sudhir Rajasekharan / Arunavo Sen Planning Vikram Satyanath Production House Tubelight Films Director Prashant Issar [tube]http://www.youtube.com/watch?v=2rgtdbM9TnI[/tube] Project Name Nissan Micra ‘urban simplifier’ campaign Creative Agency TBWAIndia Client Nissan Executive Creative Director Rahul Sengupta Creative Director(s) Rahul Ghosh / Siddharth Deo Head, Account Management Anand Narayan Account team Priya Chandni […]
