Consumers in SEA are highly influenced by online advertising, particularly if the content is specifically targeted, or if their friends have also engaged with the product or brand.
The competition is open for entry from today through until 9th September 2011. Entry is free and entrants are invited to submit up to three examples of their personal photography.
Entrants for this award had to demonstrate an ability to work within or lead a team, to be creative, to deliver and measure outcomes and work consistently and proactively with the stake holders.
Brand Finance Plc releases the fifth annual “Top 100 Singapore Brands” league table showing strong growth from the country’s top brands. The Top 10 Singapore Brands have been valued…
Singapore’s largest cable network and major mobile operator, StarHub, has brought back Sparky…
GlobalWebIndex is perhaps the world’s most detailed global insight study into consumer behaviour online.
Rapidly entering the global mobile market, rich media represents a paradigm change for all players in the mobile content… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)
10 Tips to Successful Mobile Campaigns (Contributed by Atul Satija, VP & Managing Director, Asia Pacific, InMobi)
People are the biggest asset in our industry. Every single organisation claims to be entirely people-centric in their philosophy and values. (Contributed by Chiradeep Gupta, Regional Director, Starcom Media Worldwide )
The debate about the most fundamental changes in the market landscape the last 100 years is colored by sterile polemicists who focus on insignificant fragments of the whole that is magnified far out of proportion, instead of constructive… (Contributed by Joakim Vars Nilsen, Senior Creative Strategist, MediaFront – A part of McCann World Group).