Promotions and positions gained for this month.
McCann announced the acquisition of SMART, an award-winning advertising agency.
Context, Community, Commerce and Creativity. According to Todd Sampson, CEO of Leo Burnett Australia in his presentation to the audience at Spikes Asia, these are essential elements of an advertising campaign. These principles could equally be applied…
Part of my job is to attend and report on conferences related to the advertising and related industries. It often takes me around the region from to Japan to Bangladesh and I even get invites to shows in the Middle East, France, UK and USA…
The Body Shop has launched an iPhone app as part of a Singapore campaign initiated by local agency Briq.
An awards ceremony is a special occasion, a night of glitz and glamour, where members of the industry get to rub shoulders with luminaries and feel… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)
New clients or projects gained this month.
Allein Moore catches up with Laurie Coots, CMO at TBWA Worldwide at Spikes 2011. She talks about gamification, a theory revolving around the elements that make play, such as a sense of losing time, an invitation to participate, a sense of challenge and mastery. She feels the digital age has made us too obsessed in writing games instead of making our brand proposition more interesting and more fun.
Microsoft Advertising and MEC have published the results of a commissioned survey in Asia designed to gather insights into men’s online behaviour.
With the growing popularity of Internet-enabled devices such as the smartphones and tablets, researchers and clients need to track where web traffic originates. Nielsen’s figures show personal computers…