November 2011

November 30, 2011November 25, 2015 AdAsia Editor

Promotions and positions gained for this month.

Shape the world gives purpose to Singapore companies

November 30, 2011November 25, 2015 AdAsia Editor

Purpose not positioning shapes the destiny of companies. This was just one of the valuable messages that came across at the 4th Shape the World Conference held on 24th November at the Fullerton Hotel, Singapore.

Creative Vertigo: The spin of the ICANN branding revolution

November 30, 2011November 25, 2015 AdAsia Editor

The word GTLD has been added to the hardcore lexicon of global branding. Why is this new spin causing vertigo to some? Before you say anything else like… (Contributed by Naseem Javed)

The 4As: The Best of Global Digital Marketing seminar

November 28, 2011November 25, 2015 AdAsia Editor

Mike Berry is a very experienced advertising and marketing man having worked for agencies such as Bozell…

Those who can, do. Those who can’t…

November 25, 2011November 25, 2015 AdAsia Editor

Singapore may be the only nation that has an award under the auspice of the Head of State.
The President’s Design Award is presented each year in this island state (and yes, the President does turn up). Never mind that it seem…

Back to Basics

November 21, 2011November 25, 2015 AdAsia Editor

The barrage of statistics outlining the rapid growth and spread of cellular phone use in Asia is never-ending. This is good, because it indicates just how healthy the mobile space is… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)

From Interactive to New Media to Online: The changing face of digital

November 18, 2011November 25, 2015 AdAsia Editor

AdAsia interviewed Mike Berry, a veteran ad man and a digital evangeliser who came to Singapore on 18th November 2011 to present ‘The Best of Global Digital Marketing’. The event was organised by the local 4As. Mike speaks of his journey and how he has observed the ever changing world of digital.

The Andy Awards: Enter before the Apocalypse

November 17, 2011November 25, 2015 AdAsia Editor

AdAsia interviews Bob Greenberg, Chairman of the International ANDY awards.

Women leaders in creative sector and the new D&AD President

November 16, 2011November 25, 2015 AdAsia Editor

The AdAsia interview with Rosie Arnold, recently elected President of D&AD. She talks about the series of lectures on senior women in the creative sector which she initiated in her new role. Rosie was behind the classic Levi’s ads in the 80s and 90s. She currently holds the post of Creative Director at Bartle,Bogle & Hegarty, London.