Marketing for humans

Neeraj Nayar, President of Contagious/India, Contagious Communications, London, speaks to AdAsia editor, Allein Moore, and gives insights into developments in the advertising industry that his company has observed. He reminds us that we must not let excitement over technology get in the way of basic human communication. Contagious magazine and its offshoots closely monitor the advertising, marketing and retail industry.

The Kettle is boiling

Allein Moore chats with Kentaro Kimura, Co-CEO, Executive Creative Director, Account Planner, who founded Hakuhodo Kettle, Tokyo, a break-away from the main Japanese agency. He talks about his need to seek fresh ways to connect to the customer and discover what they truly need, not what they want. His agency is breaking fresh ground in Japan. He was a judge in the 2012 AdFest held in Thailand which was where AdAsia caught up with him.

From Alien to advertising

Allein Moore talks to Bob Greenberg, Chairman, CEO, Global Chief Creative Officer of R/GA New York about his company’s original focus on movies like ‘Superman’, ‘Alien’ and ‘Predator’ to its development as a leading international digital agency. Greenberg was the Grand Jury President at AdFest 2012 where our editor caught up with him.