There are more than six billion mobile subscribers in the world, and – according to industry analyst firm mobiThinking – more than 30 percent reside in China and India alone. India’s mobile subscriber base reached nearly 904 million in January 2012. These staggering numbers, coupled with… (Contributed by Margaret Glover-Campbell, Senior Vice President, Marketing and Communications for Poynt)
World understands advertising agencies are centres of creativity. A hot-bed of creative ideas for ad campaigns and promotions. Y&R has now added another dimension – innovation.
Most of our readers will have attended a conference, gala dinner, dined and shopped in the shopping arcades or even spent one or two nights as a hotel guest at the iconic Marina Bay Sands development in Singapore.
In the annual Trusted Brands survey this year, three private educational institutions scored Gold.
It is no exaggeration to say that people love their mobile phones. New research released by the Mobile Marketing Association in the form of a Smartgraphic shows just how attached Americans are to their mobile phones. (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)
The Business Superbrands Survey of leading business brands has found SAP the most respected B2B brand in Singapore. The survey conducted by BDRC in April put IBM in the…
Ogilvy & Mather Singapore is currently promoting its Lucky 8 internship programme.
Last week I wrote about my attraction to the ads of yesteryear and compared them to current advertising. What struck me walking between the rows and rows of ads pinned up at the AdFest was the number that relied on a visual alone. Copywriting hardly…
The IAB meeting on 10th May attracted an audience of over 80 people for breakfast at The Fullerton Hotel and some insights from comScore and Facebook.
South American communications group, Grupo ABC, have invited President Bill Clinton to address the delegates at the 59th Cannes Lions International Festival of Creativity.