A new start or new roles for the month.
June 2012
New clients or projects gained this month.
ad:tech 2012. Inspiring and informative
‘Driving Asia’s Digital Development’ was the theme of this year’s ad:tech exhibition and conference held in Singapore on 13th & 14th June. It certainly drove the attendances up. Several thousand people visited…
Adsmobi Mobile Advertising Seminar
As our editor pointed out recently in his ‘A Moment with Moore’ column, the industry and its trade associations should be grateful to private enterprise shouldering the responsibility for educating us. Recently, Adsmobi with the help of…
The IAB breakfast for those hungry for knowledge
In the third of the series organised by IAB, a large crowd turned out, despite the heavy downpour of rain in the early morning, to hear industry speakers talk about research and measurement in the digital field.
The promise of a unified approach to digital mobile marketing in Asia
Mobile has been a notoriously fragmented and difficult market to crack in the already difficult digital space. The work done in the USA to create standards… (Contributed by Xavier Facon, CTO of Crisp Media)
Going mobile – web, or apps? Is it important to choose?
Social brands experience heavy engagement on smart phones, according to comScore’s Mobile Metrix 2.0. Nearly 82 percent of time spent with mobile media is being spent via apps. For example, 80 percent of time spent on… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)
Moove Media’s Carnival opening
A 70,000 sq foot new office called ‘Merryland’. This is the new home of Moove Media, ComfortDelGro’s outdoor advertising arm.
Mothers and fathers may undermine Facebook
Dr. Jeffrey Cole, Director, Center for the Digital Future, USC Annenberg School, talks to Allein Moore of AdAsia about his research and future of digital media. He sees teenagers migrating from facebook as parents began to join the community. Cole also says Facebook has improved the behaviour of young people. Here’s why.
SPH revamps job site
Singapore Press Holdings, the giant print media group, has revamped its online jobs portal. ST701 Jobs is now called ST Jobs.
