PHD, part of the Omnicom Media Group, has opened an office in Indonesia. This is the 16th office in the region.
Microsoft rolls out NUads on Xbox LIVE
Now viewers get the chance to interact with television commercials. This might be a game changer for the television advertising industry. Toyota and Unilever obviously think so. They have signed up…
Xaxis opens office in Singapore
Xaxis, which describes itself as the world’s largest audience buying company, has announced the opening of a new headquarters in Singapore to serve the Asia-Pacific region. The company plans to enter markets in…
Smaato highlights mobile growth in white paper
We really don’t need reminding of the growth of mobile advertising but Smaato has pulled out some more figures that show the tremendous change coming about. Smaato predicts that by 2015, we will have…
Global ad spend increases by 3.1% in Q1 2012
Nielsen’s quarterly Global AdView Pulse reports that global advertising spend continued to rise after the strong finish to 2011 resulting in Quarter 1 showing a 3.1% increase. The global ad spend in that quarter topped…
MMA announces directors and Committee in AP
The new Board of Directors and Executive Committee for the Mobile Marketing Association Asia Pacific has been announced. The new Board of Directors includes members from advertisers, publisher, agencies and technology companies.
Are women being overlooked?
Recruitment company, Firebrand, has published its Gender, Salary and Lifestyle Insights survey. This was based on its esalary survey which has been asking people in the ad and marketing industry to anonymously enter their details online.
Jacob heads up AWARD School Singapore
Joji Jacob, Group Executive Creative Director at DDB Group Singapore is taking over from Tay Guan Hin of JWT as the head of the Award School in Singapore for the 2012 programme.
SPH wins 4 international awards
SPH Magazines has scored again in the awards stakes. Singapore’s largest publisher of magazines and newspapers, Singapore Press Holdings, has gained many trophies over the years. The latest are from…
Nielsen acquires Vizu
Nielsen, the international research company, has acquired Vizu, a technology company that enables advertisers and publishers to assess and optimise online advertising effectiveness.
