The Asian Federation of Advertising Associations (AFAA) has launched the ‘AFAA 2012 Asian Trend Report’. This has been produced in partnership with Warc, a global marketing intelligence provider, which is headed by Edward Pank in Asia. The new report builds on Warc’s Global 2012 Toolkit report with edits to focus on trends relevant to Asian brands.
The AFFA report highlights seven of the main issues facing marketers across the continent. “The Report identifies trends relevant to brand owners and agencies across the region and explains the reasons for their importance while demonstrating how leading brands are responding to them,” said AFAA Chairman, Pradeep Guha.