New clients or projects gained this month.
Zeno opens four offices in Asia
Member of the Daniel J Edelman family of companies, Zeno Group is planning to open four full-services offices in India, Indonesia, Singapore and China.
September 2012
Promotions and positions gained for this month.
Local Merchants to Global Marketeers
As I’m a native Brit living in Singapore, my first sighting of Waitrose private label tea on the shelves of my local supermarket was cause for a minor celebration. Over the last few months, the range offered by Cold Storage (one of the city-state’s leading retail chains) has grown considerably. Dedicated displays have appeared, neatly stacked with rows of perfectly packaged Waitrose products, complete with… (Contributed by Spencer Ball)
Tiger Mum’s in HK and Singapore kids overworked
Pushing children to study at a very early age has become so prevalent in Singapore that the Prime Minister himself had to tell parent to give children a chance to play. It seems matters are just as bad in Hong Kong.
Spikes Asia 2012. Now a mature show.
Now in its fourth year, Spikes Asia (as a reborn entity from Campaign magazine’s own award), has matured nicely. It had a shaky start. Some will still remember…
August gets feminine
‘August Man’ has carved a niché in a difficult sector – the men’s magazine market – and has enjoyed success since its launch in 2006.
Establishing an effective 360 degree Brand Building
Being in the industry for almost a decade, and people will still ask me “How can I start building my brand so that in the future, I can compete with the big players regionally or even globally?” Well, start building the strategy and don’t worry, brand building process is not rocket science either. It is just many tend to limit… (Contributed by Jeffrey Budiman)
Ipsos finds optimism
In a survey conducted by Ipsos Business Consulting in August 2012, 53% of respondents indicated they were either “very optimistic” or “quite optimistic” about the economy for 2013.
Nielsen launches outdoor measurement scheme
Nielsen has been commissioned by four of the major outdoor (or OOH) media players to provide outdoor audience measurement. The four are MediaCorp OOH Media, Clear Channel Singapore, Moove Media and SMRT.