CMO’s feel confident on digital future

The CMO Council which represents chief marketing offers all around the globe, in conjunction with Adobe Systems have completed a major study across the Asia region. Titled ‘APAC Digital Marketing Performance Dashboard’, the study is the result of 23 one-on-one interviews across a number of industries as well 295 online responses from senior marketers.

Loading… not the words your visitors and customers want to see

There’s this interesting product you’d like to find out more about. You visit their website, but the images of the product don’t display. It could be your Internet connection; you hit ‘refresh’ a couple of times, but the images still don’t render. Too bad; you go elsewhere. It’s unlikely you’ll bookmark the URL or… (Contributed by Skip Rudolf, Vice President, Marketing, Tata Communications)

LIA 2012 AsiaPac Winning Entries

Billboard Gold Winner – Beverages – Non-Alcoholic Title #COKEHANDS Corporate Name of Client Coca-Cola Company Client Account Director Stephen Drummond Agency Account Director Martin Murphy Planner Mark Sinnock Agency Ogilvy & Mather Advertising, Shanghai Chief Creative Officer Graham Fink Executive Creative Director Francis Wee Art Director Jonathan Mak Long Graphic Designer Jonathan Mak Long Illustrators Jonathan Mak Long/Eno Jin Silver Winner – Innovative Use of Billboard [tube][/tube] […]