There were too many deaths in 2012. This column is not really the place to discuss politics or bigotry and the other ills of society but I heard a few moments ago on the radio that the poor India girl who was raped on a bus in New Delhi, and was sent to Singapore for medical treatment, died. A week or two back we were shocked to hear of 20 young boys and girls getting shot in their school in the USA. Violent weather conditions have killed people in the Philippines, Japan and in the USA. The world economy is also not in good shape…
December 2012
A new start or new roles for the month.
The Epica awards ceremony to be held in Slovenia
The Epica awards are unique in that they are judged each year by influential editors and journalists in advertising and media trade magazines representing 34 countries. These are the guys and girls who are probably more aware…
Chief Marketing Officers can afford to smile says CMO Council
Nearly 70% of CMO’s receive a bonus or salary increase in 2011 and 73% expect to get one this year. Despite varied and mixed outlook for the global economy, this was the report from these senior marketing people as collected in the CMO Council‘s sixth annual “State of Marketing” audit released on 3rd December.
TIBCO Loyalty Lab gives retailers an edge
TIBCO Software Inc. has launched Loyalty Lab Reward 12.3 software. This offers greater targeting control and real-time optimisation. This enables customers to receive personalised deals and increased rewards as well as detailed account information.
Copyright perception in the photography industry and how it’s evolving
There are many myths surrounding photography copyright. This is mostly due to inaccurate interpretations of copyright law and how it applies to the internet. We all know it only takes one person to pass on information they were told is correct and it risks spreading like wildfire across the online world. Copyright issues have become increasingly commonplace since… (Contributed by Tom Hind, Senior Manager, Creative Content at Getty Images)
APC 2012. The publishers embrace the digital world
There cannot be any doubt in the mind of any of the 150 delegates who attended this years Asian Publishing Convention that the digital world had been embraced by the publishing industry around the region.
AdFest 2013. Now open for Lotus awards entries
Now is your opportunity to get recognition for your creative talent. The Asia Pacific Advertising Festival (AdFest) is inviting agencies and production houses in Asia Pacific…
Finding a voice
Twenty little boys and girls and a number of teachers were gunned down in an American school just a few days before I sat down to write this column. While President Obama hints at tightening gun controls in his country, the defenders of “the right to bear arms”, which appears in the American Constitution, have already made it clear that they will oppose any restriction. As someone who grew up in England where even the police are not armed, I find it incomprehensible that someone can even buy…
Hall of Fame Awards 2012: BBH a big winner
The annual Hall of Fame Awards organised by Institute of Advertising Singapore was held on 30th November at Marina Bay Sands Convention Centre. The most awards went to BBH Asia Pacific who won…
