If you are a reader of AdAsia, you are familiar with what makes a successful brand. You may even be the guardian of a brand right now. However, it is easy to overlook that we ourselves are a brand. People have perceptions about us, just as they do about a Mercedes-Benz or Coca-Cola. The writers stress the importance of building our personal brand and encourage us to have a clear idea of who we are and the image we are presenting to the world. In the book, you will find suggestions of how to start building yourself as a brand and make use of this to further a career. Their advice goes beyond the normal grooming tips you find in other books and goes into all aspects of brand building including websites, Twitter and Facebook activities and even using archetypes and brand stories.