AdFest Day 3: Connecting cultures

This is the final day of AdFest 2013. By late this evening, the work that has been on display will be taken down and by tomorrow the delegates will be on their way back to Mumbai, Prague, Sydney and other parts of the world. AdFest through its entries and delegates pulls together many different cultures.

Getting leery of beer bubbles

During a presentation on its research, Iris Singapore, quoted a mother who said that as soon as she awoke in the morning she checked her mobile for messages and then answered her emails and finally got around to getting the children ready for school. A study in the USA showed students could not for all practical purposes function without their mobile device and other surveys have shown people suffer anxiety after a day without the phone. There is no doubt people spend much of the day being…