“Goodbye, Goodbye” sung the Beatles

I watched the singing talent show, ‘American Idol’, the other night (yes, I admit to being addicted to it). The theme was the music of The Beatles. But I was shocked to hear two contestants say that they did not know any Beatles songs! They had to learn one for that night, and they did pretty well too. Now if The Beatles can be so quickly forgotten, how do you suppose the advertising industry fares? Once upon a time if I said…

Come to Spikes Asia 2013

The Spikes Asia Festival of Creativity has opened for delegate registrations. The show opens on 15th-17th September and will be held at Suntec Singapore. It will provide seminars and forums for the advertising and communications community. Of course, one of the highlights will be…

micha-schwing-AdFest-2013

Images go natural

Allein Moore met up with Micha Schwing, Creative Planning Manager at Getty Images, London, during AdFest 2013. She spoke during the Festival on the trends in advertising photography and the growing reliance on the more natural images captured by non-professional photographers. During this VIP Interview, Micha talks also of her career journey.

Some things don’t change

In the Straits Times on 1st April was a report on The Asia News Network (ANN) attracting entries for a logo contest. I wish it was an April Fool’s joke – although someone is certainly making a fool of the design and branding industry. It was reported that more than 1,000 entries had been received for this competition which closed on the end of March. The winner will picked on 30th April. Guess how much the winner gets? The person responsible for the design of this important new logo will get just…