Successful agency pitches for this month.
“Goodbye, Goodbye” sung the Beatles
I watched the singing talent show, ‘American Idol’, the other night (yes, I admit to being addicted to it). The theme was the music of The Beatles. But I was shocked to hear two contestants say that they did not know any Beatles songs! They had to learn one for that night, and they did pretty well too. Now if The Beatles can be so quickly forgotten, how do you suppose the advertising industry fares? Once upon a time if I said…
Integer China launches new division
The Integer Group has launched a new Insight &Strategy division within Integer China. This is a dedicated unit focused on understanding shopper behaviour, what drives it and how to…
April 2013
A new start or new roles for the month.
“i before e” and other rules
English spelling is frequently bizarre. A few “rules” – the most commonly cited of which is “i before e, except after c” – can help, but they are often broken, and for no apparent reason… (Contributed by Adrianne LeMan)
Consulus head joins World Brand Congress Advisory Council
Lawrence Chong, CEO of the brand consultancy, Consulus, has been invited to join the World Brand Congress Advisory Council 2013.
Come to Spikes Asia 2013
The Spikes Asia Festival of Creativity has opened for delegate registrations. The show opens on 15th-17th September and will be held at Suntec Singapore. It will provide seminars and forums for the advertising and communications community. Of course, one of the highlights will be…
The Internet & Mobile Show 2013 opens a few days
The rapid growth in the Internet and mobile penetration in this region is changing the world of advertising and marketing as well as that of ordinary consumers in Indonesia, India, China and the rest of the developing markets in Asia.
Images go natural
Allein Moore met up with Micha Schwing, Creative Planning Manager at Getty Images, London, during AdFest 2013. She spoke during the Festival on the trends in advertising photography and the growing reliance on the more natural images captured by non-professional photographers. During this VIP Interview, Micha talks also of her career journey.
Some things don’t change
In the Straits Times on 1st April was a report on The Asia News Network (ANN) attracting entries for a logo contest. I wish it was an April Fool’s joke – although someone is certainly making a fool of the design and branding industry. It was reported that more than 1,000 entries had been received for this competition which closed on the end of March. The winner will picked on 30th April. Guess how much the winner gets? The person responsible for the design of this important new logo will get just…
