For the VIP Interview, Allein Moore interviews Leonardo O’Grady, ASEAN Integrated Marketing and Communications Director of Coca-Cola, about his career and the changes he has seen within Coke’s regional marketplace. Coke finds a relationship between customer interaction and sales. O’Grady was a speaker at the Festival of Media in Singapore in March 2013.
Allein Moore meets up with Matt Von der Muhll, Country Director (Australia) of SpotXchange for the VIP Interview. Hear about why videos are helping advertisers and publishers leverage better on the audience. Advertising videos online are a growing trend and SpotXchange is ready to hold our hands. Listen to Matt’s ideas which he expressed when he talked to Allein at the Festival of Media in March 2013.
The new Marketing Services Directory Asia has been launched by AdAsia Media. Companies operating in this area such as ad agencies, media agencies, brand consultants, PR firms, digital agencies, web designers, printers, film production houses etc. can list themselves without charge.
SpotXchange commissioned Forrester Consulting to conduct research on its behalf. “RTB Powers the Rapid Growth of Online Video”, Forrester’s report, predicts that online video advertising will account for…