As I write this, the news that Blackberry is up for sale has been on the television and in the newspapers. This followed the announcement that 40% of the staff were to be cut. Four years ago, Blackberry had 40% of the American smartphone market. It looks as if this Canadian company will follow Palm into obscurity. We are also watching the swift decline…
Epsilon’s Consumer Loyalty Study
Epsilon International conducted a Consumer Loyalty Study this year, and for Asia Pacific, the company completed released findings from Japan, China, India and Australia this year. Through Epsilon International’s 2013 Consumer Loyalty Study, we wanted to identify… (Dominic Powers, Senior Vice President and Managing Director, International at Epsilon, highlights the findings from within Asia.)
September 2013
Promotions and positions gained for this month.
Spikes Asia 2013: Jackie Stewart wins again.
Former racing car driver, Jackie Stewart, impressed even those too young to remember him from the time he won the F1 world championship three times, as he spoke at Spikes Asia 2013. He revealed he was an undiagnosed dyslexic until he was…
Online ad credibility rises in Asia
Trust in traditional advertising remains strong while the credibility of online advertising has improved in recent years. This came out in the latest Nielsen ‘Global Survey of Trust in Advertising’. This survey covers 58 countries with more than 29,000 respondents giving feedback…
Amobee acquires GradientX
Digital advertising specialist, Amobee, has acquired Gradient X, a real-time bidding platform company. The size of investment is not revealed. Amobee’s platform can now offer advanced real-time bidding functionality…
Smell the grass
In Australia, the English Premier League reached out to fans via an unusual sense: smell. Reed Pacific Media partnered with Foxtel and Mediacom using a series of advertisements across multiple channels.
“We are sorry for the inconvenience, but this is a revolution.”
The above quote is from Subcomandante Marcos, a leader of the revolutionary Zapatista rebel army in Mexico. It could well apply to the changes being experienced in the digital marketing areas and, in particular, in the social media. Marketers and brand curators are having great difficulty in adapting to the new world of knowledgeable buyers…
Yahoo teams up with Wharton
Yahoo Asia Pacific is collaborating with the University of Pennsylvania’s Wharton Future of Advertising Program (WFoA). They will jointly…
September 2013
New clients or projects gained this month.
