How loyal are you?

As I write this, the news that Blackberry is up for sale has been on the television and in the newspapers. This followed the announcement that 40% of the staff were to be cut. Four years ago, Blackberry had 40% of the American smartphone market. It looks as if this Canadian company will follow Palm into obscurity. We are also watching the swift decline…

Epsilon’s Consumer Loyalty Study

Epsilon International conducted a Consumer Loyalty Study this year, and for Asia Pacific, the company completed released findings from Japan, China, India and Australia this year. Through Epsilon International’s 2013 Consumer Loyalty Study, we wanted to identify… (Dominic Powers, Senior Vice President and Managing Director, International at Epsilon, highlights the findings from within Asia.)