Right place, right price, right time

The goal of business and marketing is to close the sale, and today we’re doing that by optimising the “right” offer and taking away any barriers to purchase in the moment, in turn simplifying the decision process. Why this focus? Because shoppers are demanding the right product (targeted) at the right price (best value) at the right place (online convenience or the in-store experience) and at the right time (immediately). While the business that seals… (Contributed by Nanda Sibol, Director, Brand Strategy of Anthem)

GfK: Tablet sales in Vietnam

GfK’s retail audits are useful guides to development around the region. Recently they focused on tablets sales in Vietnam. In the first six months of this year, over 206,000 units flew off the shelves. This is a 233% increase over the same period last year. “Although the market in Vietnam is relatively smaller and less […]

A multi-tiered approach to the programmatic puzzle

Much has been written about digital publishers moving to trading-style ad platforms, utilising real-time tech to streamline how impressions are individually bought and sold. This is great news as it illustrates that years of talk about improving processes between media buyers and owners is finally bearing fruit. However programmatic solutions come… (Contributed by Julian Sonego, CMO of Adslot)