Just a few years ago I read a piece in The Economist talking about a new technology called 3D printing. It seemed like something from science fiction. From a drawing or photograph, a printer can actually build up layers of material to create a copy of the original. About 18 months ago, I saw that 3D printing machines could actually be purchased and the price was not astronomical. I became very excited and talked to a friend of mind about…
October 2013
Successful agency pitches for this month.
Asia Business Summit 2013: Strategies for Asia
The Financial Times and the Institute on Asian Consumer Insight (ACI) partnered to present the Asia Business Summit held recently at the InterContinental Hotel in Singapore. Co-chaired by David Pilling, Asia Editor of the Financial Times and the irrepressible…
IP champion PitchMark launches in Singapore
We accept creative ideas should be protected but too often, in the advertising and design business, these are stolen. PitchMark is a new digital platform which offers a way to ensure your ideas are protected. PitchMark also tackled…
AdFest calls for entries
The Asia Pacific Advertising Festival (AdFest), the regional creative show held each year in Thailand, is now calling for entries for the 2014 show. AdFest is the first creative show…
The Art of Programmatic Buying
The landscape of advertising and media has been transformed by digital. The last 15 years have given us plethora of digital platforms – banners, search, mobile and video ads, Facebook etc. Now we are looking at another milestone in the form of programmatic advertising. But what exactly… (Contributed by Matt Harty, General Manager of the global digital-media acquisition platform Accuen Asia Pacific – a part of Omnicom Media Group)
Programmatic buying helps buyers and sellers
There is a lot of recent debate around the rise of programmatic buying and selling for online video advertising. On one hand, industry professionals hang their hats on the widespread adoption of programmatic buying channels due to… (Contributed by Matt Von der Muhll, Managing Director of SpotXchange Asia Pacific)
Maximising Customer Loyalty and Retention Programmes through Mobile Marketing
The prevalence and convenience of mobile devices have made it an indispensable tool for end users’ in their daily lives, and possibly the most common computing device we have today. The latest IDC quarterly mobile phone tracker saw vendors ship a total of… (Contributed by Saurabh Ohri, Senior Area Sales Director, Asia, Solutions and Services, Gemalto)
Channel NewsAsia opens bureau in Myanmar
With Burmah/Myanmar ending its isolation, it is not surprising to find Channel NewsAsia, part of the MediaCorp group opening a news bureau…
October 2013
A new start or new roles for the month.
