You can’t flog a dead horse

I came into the advertising business in the mid-1960s. It was the tail end of the larger-than-life advertising world we see depicted in ‘Mad Men’ TV series. And yes, there was a lot of smoking and drinking. Sadly, I was too junior (too low on the rung) to enjoy the other activities! However, unlike the ‘Mad Men’ on screen…

Get your agency back on craft

It’s embarrassing to admit that advertising agencies spend less money on training, career advancement and professional development than any other industry. It’s a fact. And guys, going to conferences and award shows to get drunk does not count! What kind of world would we be living… (A series of articles by Ignacio Oreamuno, Executive Director of the Art Directors Club, and partner of iStock, a specialist in crowd-sourced royalty free stock images.)