Digital ad specialists, Amobee, has announced a significant update to the Amobee Platform which enables advertisers, publishers and app developers to gain insights into their mobile app customer base and increase customer success…
Emarsys launches predictive technology
A global provider of customer engagement solutions, Emarsys has launched Emarsys ‘Predict in Asia’. This self-learning marketing engine intelligently creates unique and individually relevant recommendations…
New business recently gained.
A new start or new roles for the month.
Lighthouse close down KL publication
Lighthouse Independent Media closed down their office in Kuala Lumpur on 18th February citing losses. Advertising and Marketing will no longer be published and there will be staff redundancies.
Whose ad is it?
Recently a small creative agency in Singapore vented its frustrations on a Facebook page over a client who recycled a front cover design created by them but used another agency for the second year of the campaign.
Who owns your advertisement?
The rights to the work created by advertising agencies are often misunderstood by both agencies and clients. AdAsia sought the help of a legal firm which has a lot of experience on copyright law. Their report has been published in AdAsia to help the industry and clarify a few issues. (Contributed By Allein Moore)
“Do I own the copyright?”
More often than not, people in the advertising and design industries will be faced with the dilemma – “Do I own the copyright in my work?” It is important to know what your rights are, as this will allow you to profit from your own work. This can also be seen as a form of recognition of your skill, labour and effort in creating the work. (Contributed by Paul Teo and Joyce Khoo, Ravindran Associates)
Fitch wins Bronze Award at DBA
Global retail design and brand consultancy, Fitch, won a Bronze award at the DBA Design Effectiveness Awards.
More news from AdFest
AdFest 2014 is just weeks away. The regional event continues to add interesting presentations and top creative people to its fare. Contagious Communications, who always excite an audience, are presenting ‘Telling for Selling’. This is a speaker session that explores…