Wandering around the entries of print advertising displayed at the AdFest in Thailand (6th-8th March 2014), I was struck by the amount of illustration. For a long time, I feared illustration (within advertising) in Asia would never take off but here it was in full glory. Art directors and designers have been producing delightful and imaginative illustrations alongside digitally enhanced photography to create eye-catching ads. Often the visual was the idea and copy just…
Promotions and positions gained for this month.
Clear Channel Outdoor is rolling out ‘Connect’, an interactive mobile advertising platform, worldwide. This means advertising panels on…
New clients or projects gained this month.
If you were in the advertising business in Singapore during the early years, Allein Moore, our editor would like to hear from you.
Today, the ever-changing social media landscape provides umpteen opportunities to brands and marketers. The concern is how brands leverage these opportunities in the right manner and at the right moment to convey their business messaging, social media marketing today has moved beyond likes and follows. There is no choice for a brand whether… (Contributed by Vinish Kathuria, Chief Operating Officer, Digital Quotient)
The 17th-18th March saw the return of Festival of Media Asia Pacific to Singapore. Held at the upmarket Capella Singapore hotel on the island of Sentosa, the event attracted a large crowd of media agencies, digital specialists, publishers and clients. The event improves…
Designers and associates filled the ballroom at the Carlton Hotel in Singapore on 13th March. Thanks to the closer ties between the various design associations representing…
Six months after becoming the Global CEO of Draftfcb, Carter Murray is changing the agency’s name to FCB.
After four years building the business in Singapore, communications agency Briq has established its first office outside the Republic.
