A new start or new roles for the month.
A general overview of online shopping
The internet was first developed in the 1960’s. After a series of meetings to discuss issues relating to the structure and implementation of the worldwide communication, Tim Berners-Lee introduced what we now commonly refer to as the internet existence on the 6th August 1991. With the internet and the developing communication system infrastructure across the globe came enormous… (Contributed by Stephane Marc Thomasse)
April 2014
Successful agency pitches for this month.
Moove Media goes higher in Australia
Singapore Moove Media’s subsidiary in Australia is offering to take advertisers to a new height in New South Wales, Australia. Currently they are…
Omnicom launches EG+ worldwide
Omnicom Group companies, E-Graphics Worldwide and Hub Plus, have merged to form eg+ worldwide.
MMA open Vietnam Chapter
The Mobile Marketing Association (MMA) has announced the launch of a local Chapter in Vietnam. The Co-Chairs of the new MMA Chapter are Tran Thi Lan Thanh, Chief Executive Officer of Goldsun Focus Media and Jacob Kvist, Chief Executive Officer of GroupM Vietnam.
Singapore organisations score big in Singapore Good Design Mark awards
After several years of discussion and creation first in the Designers Association Singapore under the Presidency of Lawrence Chong and later when it evolved into Design Business Chamber Singapore (DBCS), the Singapore Good Design Mark (SG Mark) has been awarded. This SG Mark is awarded by DBCS to outstanding designs created by companies and individuals […]
Data brings added relevancy to advertisers’ video campaigns in SEA
Video is now consumed by millions of consumers around the globe each day. Whether tuning in to their favourite television programming on the computer, or watching original video content on their Smartphones, consumers engage with video content for entertainment, knowledge and social connections. This engagement and emotional appeal is what makes… (Contributed by Byron Munson, Regional Director, APAC, Videology, Inc.)
Why do people find apostrophes so difficult?
On 17 January, it was reported that the City council of Cambridge (of all places) had banned punctuation from new street names on the basis that it “could lead to mistakes, especially for emergency services”. Birmingham had banned them, in 2009, as had mid-Devon, in 2013. Yesterday it was reported that… (Contributed by Adrianne LeMan)
The Age of Redefinition
Reflecting back on our 2013 forecast, we believed we were at an inflection point and that the past year would guide us toward a new path. As we begin 2014, we find that we’re at the start of a new phase, one grounded in the concept of Redefinition. This is fueled by us reevaluating what makes life good and confronting the world’s current challenges, recognising that we will not get to the best outcomes by simply… (Contributed by Nanda Sibol, Senior Director, Brand Strategy, Anthem)