The Mobile Marketing Association Forum was back at the Grand Hyatt Singapore on 22nd May. The delegates were welcomed by Rohit Dadwal, Managing Director of the Mobile Marketing Association APAC and Vikas Gulati, VP, SE Asia for Vserv.mobi, the presenting partner for the event.
May 2014
Promotions and positions gained for this month.
May 2014
New business recently gained.
Watching mobile grow
Attending the Mobile Marketing Association Forum last week reminded me of my meeting years ago at Raffles City with Rohit Dadwal when he first came to Singapore to promote the Mobile Marketing Association. Frankly, at that time, I didn’t see mobile advertising as being anything but a very minor player in the industry. Remember SMS and a few trials of running ads along the bottom of a tiny screen were the only options for an advertiser. This was the era when there were companies selling…
Bates Chi & Partners host Portfolio Night
Portfolio Night is a global event which happens simultaneously in participating cities. On this night, hopeful young creatives get to show their portfolio of work to agency creative directors.
Jury announced for Crowbar Festival in Singapore
Beginning in 2001, the annual Crowbar Awards organised by the Association of Accredited Advertising Agents Singapore, encourage young creative around the world. The competition attracts around 1,000 entries each year…
10 tips to drive brand performance in Japan
Anyone who’s done business in Japan knows there’s nothing like it in the world. The Japanese market is unique, complex and has specific needs. And because Japan’s consumers are quickly going digital and expect perfection from goods and services, brands expanding in that nation need… (Contributed by Kathryn Sloane, Director of Growth, APAC, SGK / Co-author: Reiko Nakamura, Managing Director, Schawk and Anthem, Japan)
Quotes from The Craft of Copywriting participants
The course is very useful as it provided me with the opportunity to apply the knowledge taught through course work. The discussion and examples given by Allein were practical and helpful in aiding understanding.
Lowe Lintas India relaunches digital division
After partnering with IPG’s full-service digital agency Interactive Avenues last year, Low Lintas & Partners in Mumbai has taken the relationship a step further and has relaunched the digital division as LinTeractive.
Now ten years old. SPH iink Awards 2014.
Organised by Singapore Press Holdings, the iink Awards are back for the tenth year. The theme this year is ‘Celebrate the Imaginative’. Creative and media agencies as well as advertisers were invited to submit examples of their advertisements which appeared in the giant media corporation’s print and other media platforms.
