AdAsia A Moment with Moore

Watching mobile grow

Attending the Mobile Marketing Association Forum last week reminded me of my meeting years ago at Raffles City with Rohit Dadwal when he first came to Singapore to promote the Mobile Marketing Association. Frankly, at that time, I didn’t see mobile advertising as being anything but a very minor player in the industry. Remember SMS and a few trials of running ads along the bottom of a tiny screen were the only options for an advertiser. This was the era when there were companies selling…

10 tips to drive brand performance in Japan

Anyone who’s done business in Japan knows there’s nothing like it in the world. The Japanese market is unique, complex and has specific needs. And because Japan’s consumers are quickly going digital and expect perfection from goods and services, brands expanding in that nation need… (Contributed by Kathryn Sloane, Director of Growth, APAC, SGK / Co-author: Reiko Nakamura, Managing Director, Schawk and Anthem, Japan)

Now ten years old. SPH iink Awards 2014.

Organised by Singapore Press Holdings, the iink Awards are back for the tenth year. The theme this year is ‘Celebrate the Imaginative’. Creative and media agencies as well as advertisers were invited to submit examples of their advertisements which appeared in the giant media corporation’s print and other media platforms.