Why the current market situation is making it tough for marketers

Today’s world of marketing is fast-paced and the number of available channels is multiplying, making it hard to keep the consumers focused and for marketers to keep consumers engaged. On top of an increasing number of media, there is also a lack of proper measurement benchmarks that enable marketers to make relevant business conclusions… (Contribution by Helene Blanchette, Senior Manager of Marketing Innovation and Regional Head of the 1:1 Experience Service, Fuji Xerox Asia Pacific)

Time to vacate and vacation

Age is supposed to bring wisdom. While I accept there have been several high-profile publishers of a mature age who have behaved foolishly, I pride myself on clarity of thought. And it tells me it is time to step aside. This week, I give up my publisher’s hat and my editor’s chair to another. It is never easy to let go of your own ‘baby’ but…

How big is going ‘small’

In November 2011, Patagonia famously put out a print ad telling consumers, “Don’t buy this jacket.” Since its inception, the Patagonia brand has stood for love of the outdoors. And with that love came a responsibility to actively protect the environment, which is equally part of… (Contributed by Nanda Sibol, Senior Director, Brand Strategy, Anthem)