Today’s world of marketing is fast-paced and the number of available channels is multiplying, making it hard to keep the consumers focused and for marketers to keep consumers engaged. On top of an increasing number of media, there is also a lack of proper measurement benchmarks that enable marketers to make relevant business conclusions… (Contribution by Helene Blanchette, Senior Manager of Marketing Innovation and Regional Head of the 1:1 Experience Service, Fuji Xerox Asia Pacific)
Age is supposed to bring wisdom. While I accept there have been several high-profile publishers of a mature age who have behaved foolishly, I pride myself on clarity of thought. And it tells me it is time to step aside. This week, I give up my publisher’s hat and my editor’s chair to another. It is never easy to let go of your own ‘baby’ but…
The Spikes Asia Festival of Creativity will be held in Singapore on 23rd-26th September 2014. Last year, it attracted over 1,800 delegates and many entries for the Spike Awards covering Film, Digital, Print, Outdoor and several other categories.
Singapore’s long-established advertising trade magazine, AdAsia, aimed at the advertising and marketing industry, has been bought over by a group of local investors.
PwC’s report ‘Global Entertainment and Media Outlook 2014-2018’ has just been released.
Back by the deep pockets of Singapore Telecommunications Ltd, Amobee has bought over two companies that will broaden and strengthen the digital advertising specialist.
The media database RetrieverAsia which was officially launched in Singapore six months ago has now listed 2,245 media platforms in its database which currently spans Singapore, Hong Kong and mainland China.
A new start or new roles for the month.
Global technology company, Criteo, has launched a new data centre in Hong Kong. This is the second data centre for…
In November 2011, Patagonia famously put out a print ad telling consumers, “Don’t buy this jacket.” Since its inception, the Patagonia brand has stood for love of the outdoors. And with that love came a responsibility to actively protect the environment, which is equally part of… (Contributed by Nanda Sibol, Senior Director, Brand Strategy, Anthem)