It was a rare treat for the advertising industry in Malaysia to be inspired and entertained by so many leading creative names. All the advertising men (and one woman) who took the stage have garnered many awards in their careers.
ad:tech 2014 – Still a trendsetting event?
On Tuesday and Wednesday July 8th and 9th the ad:tech conference hit Singapore again. The 2014 edition, the event’s seventh, was rebranded ‘ASEAN’, according to the organisers to better represent the increasingly overseas-borne contingent that attends the conference.
Is it time to think “Online First” for packaging
Amazon.com opened its doors online in 1995. They posted net sales of $511,000 in its nearly 6 months of operations. In 2014, online retail sales worldwide are expected to hit $1.5 trillion. Clearly, in the intervening years, how consumers shop and make purchase decisions changed drastically. Yet, most of the attention that goes to packaging – the most direct representation of the brand – still goes… (Contributed by Matt Bennett, SVP, Growth Strategies, Product Development & Innovation, at SGK)
About AdAsia, and the Future of Marketing
As you can read elsewhere on this site, AdAsia has undergone an ownership change. Does this mean our venerable magazine will change its character too? The answer is a resounding yes.
An agile audience at Reading Room
The Reading Room has organised several breakfast talks to raise awareness on various issues pertinent to the digital marketing world. On 10th July, those who got up earlier enough to attend enjoyed a stimulating hour or so. The speakers covered several topics but…
Neil French powers global creative show in KL
The man who shook up the advertising scene in Singapore back in the eighties and nineties is back in Asia for a short visit. Neil French, the exWPP Global Creative, is heading the ‘Creative AllStars’ event in Kuala Lumpur, Malaysia.
Eat lean, and often: a guide to product launch
Eating too much and too quickly can cause indigestion. Indigestion, as we all know, can be painful. Although the comparison may not be immediately obvious, some lessons can be learned… (Contributed by Julie Woods-Moss, Chief Marketing Officer, Tata Communications)
