The Epica Awards is now open for entries and launches the 2014 season with a new website, refreshed brand identity and seven new categories.
Malaysia representative appointed by Lions Festivals
Sledgehammer Communications has been appointed the official Malaysia representative of Lions Festivals. Sledgehammer Communications will promote the Cannes Lions and Spikes Asia in that country.
DMAS clicks with PurpleClick
In the most recent SoundBites lunchtime talk organised by Direct Marketing Association of Singapore, Evangeline Leong took the audience through the developments and latest techniques in Search Engine Marketing and Search Engine Optimisation.
Marketing Automation is Not Marketing Strategy
Too often, these days, I am hearing B2B marketers mouth claims like ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. Marketers sometimes see automation as…. (Contributed by Ruth P. Stevens)