Native Advertising is the new buzz in town. And it is hardly surprising that we have just witnessed in Singapore the inaugural Native Advertising Summit organised by Asher Russell. This two-day event attracted…
Montblanc sponsors Epica Awards
The luxury brand Montblanc has underlined its support for the art of writing by sponsoring Epica’s new Copywriting & Storytelling category.
The natives are restless
The latest buzz in the advertising and publishing industries is the term ‘native advertising’. The term seems to have arisen from the old colonial past, when any expatriate who adopted the habits of the locals, was considered by his more conservative colleagues as having gone ‘native’. Should he go further and take a local lady as his wife, he was soon dropped from ‘polite’ society and probably lost…
Digital Doesn’t Matter (and other advertising heresies)
By Josh Sklar