AdAsia A Moment with Moore

The Art of Bore

At this time of the year, there is a tendency people (and especially silver-haired folks of my age) to hark back to bygone eras. Indeed, a few years back, business gurus were urging us to study Sun Tzu and his book ‘The Art of War’. Military men were expected to know the strategies of Napoleon. But the world is changing so fast that to study advertising and marketing strategies of even a decade ago will provide…