Say Hi to American Thai

Pum Lefebure, Co-Founder & Chief Creative Officer of Design Army (Washington, DC), talks about her life and work journey as a Thai woman and designer. She explains how Thai design training and culture has helped her achieve success in the USA. Lefebure discusses how she approaches design and gives examples of the unique approach for her clients in the fashion industry and theatre. She talks about the differing relationships between designers and agencies in her adopted country.

Playing in the virtual world

Simon Gosling, Global CEO of Happy Finish (London), has moved from rock band leader to someone leading the developments in digital imagery. He talks to Allein Moore about the value of augmented reality and virtual reality to advertising and discusses some of his latest work. Gosling also reveals how he has brought this technology to Asia.

Getting the brand experience

Chung Su Ko, Creative Director, Brand Experience Group of Cheil Worldwide (Seoul), reveals the different countries and cultures to which he was exposed when growing up. He recalls his early career working in architecture and interior design, trying to find his niche. At AdFest 2015, he shared his thoughts on reframing the brand experience and gave examples of his work with Samsung. He speaks here enthusiastically about the Internet of Things and how it will become more important in the coming years.

The digital journey

Nick Law, Global Chief Creative Officer of R/GA, speaks to Allein Moore on his path which led from design to advertising to interactive. He emphasises the importance of design skills even in the digital field. In his presentation at AdFest 2015, Law suggested ways to think creatively and tell brand stories. He feels the legacy agencies have not realised the potential of the abundant media.


The AdFest 2015 closed this year with the announcement that Neil French had been awarded the Lifetime Achievement Award. It was a well-deserved recognition of an advertising man who was not only one of the best English language copywriters to work in Asia but added a spark to the advertising industry in Singapore…