“Book an ad”

Booking a hotel or flight online was revolutionary back in the days and has changed the business model of the traditional travel agency. A similar disruption is rippling through the advertising industry and it’s called programmatic.

The age of tech in marketing

After two days of keynotes from a wide variety of speakers at the Digital Marketing Asia conference in Singapore, the conclusion is obvious; marketing is more than ever about technology and automation these days. That doesn’t mean that creativity, relevance, emotions…