Booking a hotel or flight online was revolutionary back in the days and has changed the business model of the traditional travel agency. A similar disruption is rippling through the advertising industry and it’s called programmatic.
AdAsia adds Matthieu Vermeulen to the team
As previously announced AdAsia looks into new directions. As a result we will cover the topic of marketing technology more and more. We are happy to announce…
High level discussions
Every other month or so, in the early morning, you can see marketing directors and senior executives from various industries, taking the lift to the 52nd floor of Capital Tower, Singapore. Here at the…
The age of tech in marketing
After two days of keynotes from a wide variety of speakers at the Digital Marketing Asia conference in Singapore, the conclusion is obvious; marketing is more than ever about technology and automation these days. That doesn’t mean that creativity, relevance, emotions…
