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Month: June 2015

June 2015

June 29, 2015November 25, 2015 AdAsia Editor

Promotions and positions gained for this month.

Visual Asia Expo 2015 announces a 50 meter-wide Photo Wall to celebrate SG50

June 16, 2015November 25, 2015 AdAsia Editor

As a contribution to the celebration of SG50, Visual Asia Expo will partner with Professional Photographers Association (Singapore) (PPAS) to produce a 50 meter-wide photo wall. This wall will feature photographs from…

Q&A with Eu-Gene Ang – on emotional buying backed up by logic

June 15, 2015December 7, 2015 AdAsia Editor

Eu-Gene Ang is convinced about one thing: customer buying decision today are based on emotions backed up by logic. This has major consequences for marketing and advertising. AdAsia met Eu-Gene recently for a Q&A.

2 job profiles in marketing you should already be hiring

June 4, 2015December 7, 2015 AdAsia Editor

A keynote presentation by Rahul Asthana, regional marketing director at Kimberly-Clark in Singapore, triggered a follow-up discussion that basically confirms two things; first that marketing technology is no longer an option…

MediaCorp delivers a digital 28th SEA Games

June 3, 2015November 25, 2015 AdAsia Editor

MediaCorp announced how they will cover the 28th SEA Games in Singapore. They will broadcast the 28th South East Asian Games on Toggle, their internet on-demand video service.

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