With the 2014 version of the Customer Festival in mind, which included a Google Glass wearing Andreas Weigend, AdAsia looked forward to visiting the 2015 version. But upon arrival at the venue we realised…
The rise of the Marketing Communication Command Centre
Marketing managers are dealing with changes imposed on them through marketing technology and social media. Some of them have decided to address this full on by centralising the operations in a central location; the social media war room or the marketing communication command centre.
How SEO is different in non-English languages
Eli Schwartz, Director of Marketing APAC in Singapore for SurveyMonkey, explained during a DMAS SoundBites session how SEO is different for non-English languages. Here a few highlights from his presentation.
Eli has more than 10 years of experience in SEO. For SurveyMonkey he drives the SEO strategy in…
Design Army unveils new AdFest 2016 identity
The highly regarded studio, Design Army, has created the logo for the coming AdFest in March. The design is inspired by the theme for the event: ‘Creative Intelligence’.
According to the logo designers, “its shape personifies the human brain, and represents the infrastructure base…
Frictionless disruption and atmospheric marketing
Those who know Steve Pardue, the VP and MD of Tealium in Singapore, probably agree that it is hard to not be influenced by his enthusiasm and charismatic presentation style when he talks about Tealium. We sat down with him to learn more about…
Visual Asia Expo – A curious mix of things
Visual Asia Expo 2015 was the first of what the organisation hopes will be an annual recurring event that focuses on visualisation. Judging from the wide variety of visitors, coming from different sectors of industry, the term visualisation can cover a lot of things. Here is a quick impression.
MagBe launches in Singapore
With support from the Singapore government and the publishing industry, MagBe launches a month earlier than planned. According to founders Olaf Kwakman and Herre Roelevink, MagBe is a revolutionary magazine article platform that is now launched as Beta web portal in Singapore for Asia.
MagBe offers a range of long-format magazine articles across…
