Thirty-seven aspiring directors from eight cities are competing to get a place in the AdFest 2016 ‘Fabulous Four’. Each year Adfest invites new directors to submit a short film inspired by…
Josy Paul is joining AdFest as Jury President
One of India’s most influential creative leaders, Josy Paul, is to be Jury President, Media Lotus and Branded Content & Entertainment Lotus at AdFest 2016.
Paul is Chairman and Chief Creative Officer at BBDO India and was ranked…
Chinese markets are changing forever. Here’s how smart marketers can win.
With the world’s largest population, second largest GDP, and a rapidly growing middle class, China represents a practically unlimited opportunity for brands that can create relevance for consumers. The question is how to find the sweet spot in a region that has been developing faster than many brands…
Shiseido wins Grand Prix at the Epica Awards
In the 2015 Epica Awards, held on November 2015 in Berlin, there were Grand Prix winners from Japan, the Netherlands, the United Kingdom and Austria. Founded 29 years ago, Epica is a worldwide creative award judged by journalists…
IAMWednesday organises “The Unconference” at Bintan
Matt Harty and Andy Tu, part of the team behind IAMWednesday, have decided to organise a conference at Club Med Bintan. The central idea behind this is to have an event by the advertising industry (read: agencies) for the industry. The organisers intend to be unconventional in as many ways as possible…
Is PR the New SEO? You bet it is.
If you have followed Google’s SEO messaging even peripherally you should be aware that Google’s efforts to purge their index of spam means that they have eliminated many of the SEO backlink building tactics (Google applies rankings to website based on the sites that link in to a website) that SEO practitioners have traditionally…
