She’s probably one of the best known names in the interactive field in this part of the world and an international award winner…
Digital Marketing World Forum – Singapore
Next week, the leading digital and social marketing conference is taking place in Singapore at the Marina Mandarin on the 29 Feb – 1 March. Speakers at the conference include: Rod Strothers, VP Digital Transformation at Starhub, Kartick Narayan, CMO, Asia Pacific & Latin America at Groupon and Rahul Asthana, Regional Marketing Director at Kimberly-Clark. The organisation […]
Digital brands going brick-and-mortar (Things get real, real fast)
There’s an irony in the concern that brick and mortar retail is doomed to slowly erode: Some of the largest global brands are very intentionally giving birth to their brands in the physical space – in real life. Their challenge is, “How do we impactfully engage the consumer when the consumer only knows us on-screen or online?” (Contributed by Alex Vera, Director of Creative Services, IDL Worldwide)
Google trends: Martech is having Adtech for lunch
The Google Trends tool shows it very clearly. In the past 8 years, the search for ‘adtech’, or ad tech, which shows the same trend, has steadily declined while the search for the keyword…
