Men’s beauty goes big in Asia. What can Western brands learn?

Bring up men’s beauty at a sports bar in the U.S., UK or Australia, and you’re likely to see some unkempt eyebrows get seriously raised.

But it’s not as if men don’t care about their appearance. From the metrosexual look of 10 years ago, to the rise of the bearded hipster, to the “man bun” hairstyles that have appeared… (Contributed by Kathryn Sloane, Director of Growth, APAC, at SGK)

Sun, sea and smiles at AdFest 2016

Asia’s largest advertising festival wrapped up on 19th March with smiles from all the delegates and big grins from the winners. AdFest, held annually in the PEACH complex at the Royal Cliff Hotel in Pattaya, Thailand, attracted 1,232 delegates this year. It’s a delightful place to hold such an event and succeeded in…