Going to AdFest offers an escape from the office to a beautiful beach resort in Thailand but more than that it transports you to a wonderful land where creativity still rules. Unimaginative clients do not exist here. Worries about budgets and deadlines are swept away…
Bring up men’s beauty at a sports bar in the U.S., UK or Australia, and you’re likely to see some unkempt eyebrows get seriously raised.
But it’s not as if men don’t care about their appearance. From the metrosexual look of 10 years ago, to the rise of the bearded hipster, to the “man bun” hairstyles that have appeared… (Contributed by Kathryn Sloane, Director of Growth, APAC, at SGK)
Asia’s largest advertising festival wrapped up on 19th March with smiles from all the delegates and big grins from the winners. AdFest, held annually in the PEACH complex at the Royal Cliff Hotel in Pattaya, Thailand, attracted 1,232 delegates this year. It’s a delightful place to hold such an event and succeeded in…
Asia’s big creative event is over. By the 19th March, the names of the winning agencies and allied companies from AdFest 2016 entries, held in Pattaya, Thailand, were released.
The Digital Marketing World Forum in Singapore turned out to be quite entertaining and informative. If anything, that’s proof of the importance of having a good host. With Simon Kemp of We Are Social and Kepios fame, the organisation had an entertaining and knowledgeable person leading…
“Creativity in the Age of the Superhuman”. This is the title of AKQA’s Eric Cruz’s presentation at AdFest this year. He’s their Executive Creative Director in Shanghai. “At this critical point in the digital revolution, we are awakening to the age of Artificial Intelligence – the next phase of…
What makes brands great online? How do their strategies make a difference when you look at their digital touch points? At the Brand Digital Excellence Awards, Heardable, in cooperation with BAV Consulting, will award the brands in Singapore that excel in their industry category when it comes to…
While most of the young people attending AdFest will be partying in the evenings, there will be some working through the night. They will be the participants in this year’s Young Lotus Workshop. As in previous festivals, participating teams from the ad agencies will compete…
