This is part 2 of our coverage on Tech in Asia 2016 in Singapore. Part 1 can be found…
Tech in Asia Conference – Energising and sobering
The most recent edition of Tech in Asia in Singapore conveys one thing; the startup scene in Asia is full of action. The conference itself has grown from strength to strength. With its formula of themed stages, speed dating and a traditional trade floor, it seems to reflect…
How greater transparency will help ad tech restore credibility
Robots don’t buy cars, go on holidays or eat in expensive restaurants. They don’t go to the game and they’ve no need for kitchen gadgets or a new laptop. Yet half of all online display advertising is never seen… (Contributed by Martin Ryan, VP & Managing Director Asia Pacific, Dyn)
Programmatic according to Xaxis
You could say that the foundation of Xaxis is an example of how WPP is reacting to the power of advertising moguls like Facebook and Google. WPP thinks that it is only through sheer scale and the use of massive amounts of data…
CXO Leaders Summit 2016
On May 4 and 5, the Media Corp CXO summit will take place again in Singapore. The Summit is by invitation only and gathers…
Why Marketing needs a moonshot
An interview with Damien Cummings – Global Head of Digital Marketing at Standard Chartered Bank
Damien Cummings has been able to build quite a reputation for himself in the 8 years he has been active in marketing in Singapore. This may have something to do with the five positions…
Heardable unveils Singapore’s strongest digital brands
Heardable, a Singapore-based digital brand analytics company, unveiled the Brand Digital Excellence Awards, Singapore 2016 on March 31st. The rewards go to brands that are executing…
Creativity is catching
AdAsia talks to Paul Kemp-Robertson, the Co-Founder & Editorial Director of ‘Contagious’ magazine, at AdFest 2016. Paul reveals his motivation in starting this inspiring magazine and how his organisation has developed since the early days of the print magazine.
Consulus and Roop form partnership
It was founded in Singapore but now has offices in nine countries. Design consultancy, Consulus, headed by CEO Lawrence Chong, has recently added a partner in Bangladesh. Roop is an integrated and well-established advertising agency. CEO Yusuf Hasan came to the…
How online surveys can improve your advertising effectiveness
While our minds have been conditioned to ignore the daily bombardment of advertising messages on-and-offline, there are still marketing messages that rise above the fray. Every marketer strives to create the most perfect specimens of… (Contributed by Eli Schwartz, Director of Marketing APAC at SurveyMonkey)
