InnovFest unBound as a whole has only a few touch points with the usual AdAsia topics. Co-chaired by Yossi Vardi and Lily Chan, the event is a powerful showcase for…
The New Luxury Codes: Four ways venerable brands are reinventing their appeal
The minds, hearts and hands that create luxury are true champions of creativity in service of the imagination. They bring artistry to their work. They make emotional connections, liberate dreams and engage people in the art of fine living with stories and experiences that go beyond… (Contributed by Delphine Dauge, Agency Director, Brandimage Paris)
eCommerce Show Asia
There’s a big trend going on among event organisers: co-location. Case in question: the eCommerce Show Asia. In its current form the event is a co-location of no fewer than…
7 differences between South East Asia and Europe in the coupon industry
Affiliate marketing is still quite unknown in South East Asia, but it is getting more and more popular here. Within affiliate marketing there are different earning models, in this article we will focus on a specific type of affiliate marketing… (Contributed by Rosanne Hortensius, Commercial Manager, Saleduck Asia)
Don Peppers on 1:1 Marketing & Customer Experience
We had the honour to do an interview with Don Peppers at a Customer Experience event, organised by SAP Hybris. The event focused on the importance of Customer Experience for businesses and highlighted…
