Eighty-five percent of the world’s population lives in regions with emerging and developing economies. That’s 6 billion people. As these populations grow in size, they also grow in influence. Ten years ago, these emerging and developing economies accounted for less than half of… (Contributed by Deane Shillito, Client Solutions APAC, SGK)
When Marketing Crosses the Line from Personal to Creepy, Part 2
In part 1 of this article, Jimmy Storrier shared a few personal experiences, explaining when and where in his view personalised marketing is slipping into the creepy zone. In this second and last part he shares 5 things you need to keep in mind when you want to make marketing an effective personal and not a creepy experience.
Echelon – the pulse of the Asian startup scene
e27 started as a blog for startups but has grown to a platform that provides startups with knowledge, resources and connections to be successful. We fondly remember the Walkabouts, held on a Friday and a good excuse to wander around the startup communities in Ayer Rajah and Tanjong Pagar, and being plied with free candy, beer and pizza by the nation’s shoestringers.
As part of their activities e27 now organise Echelon, a conference that combines…
When Marketing Crosses the Line from Personal to Creepy, Part 1
In this article Jimmy Storrier, Managing Director of the JBA office in Singapore, shares his experience and view on personal marketing and specifically on cases where personal marketing got creepy. In a second part of this article, which we will publish in a week from now, he will share 5 things to respect when you want to avoid that personal marketing becomes creepy.
The Interview: Jon Sugihara on Kodakit and the Uberisation of Photography
Jon Sugihara’s resume consists of a mix of start-ups of just about every kind. The past few years he has been in Singapore and founded Perx, the ultimate survivor of…