Michael_Leeds

Chief Growth Officer: The SGK perspective on a critical development

Some of the biggest consumer companies now have a Chief Growth Officer (CGO) reporting to the CEO on the organisation chart. These people have a daunting remit: represent the customer, energise innovation, enable positive disruption, look long-term and create a plan to get an entire company on board. Not easy. Many of these companies are only a few years into the CGO era. But trends are becoming clear, and they are instructive — for companies with, or considering, a Chief Growth Officer to initiate and deliver organic and inorganic growth by leveraging the resources of their entire organisation. So we recently talked to Michael Leeds, SGK’s Senior Vice President of Client Engagement Americas, about how to get…

The Adobe Symposium 2016

The Adobe Symposium – Experience Business

The 3rd annual Adobe Symposium this year focused almost entirely on what Adobe calls the ‘Experience-Led business.’ The by now proven symposium concept, held at the efficient Marina Bay Sands Expo Centre, brings together over a thousand marketers, data scientists and even IT-people. You get a full day of entertainment and showcases with the latest and greatest in marketing, customer experience and creative solutions from the Adobe suite, or should we now say product cloud.

Bruce_Miller

The connected package: The next generation in brand efficiency, interaction and appeal

Product packaging has long played multiple roles for brand owners and retailers. Beyond containing the product, it conveys information about the brand. It helps in tracking products with UPC labels and barcodes that make inventory and POS scanning easier. And, as a key consumer touchpoint, it engages consumers with… (Contributed by Bruce Miller, Vice President of Product Development at SGK)